Published by fairfieldmarketresearch
Posted on October 7, 2021
4 min readLast updated: January 30, 2026
The agriculture tires market is evolving with radial tires gaining traction due to natural rubber scarcity, impacting global agriculture sectors.
To feed an ever-increasing population in the global south, there has been a huge spike in the demand for high yield crops benefiting agriculture tire manufacturers. Agriculture tires have a deep tread design custom-built for tractors to provide greater traction while off-roading or traversing through gravel, sand, or mud strewn pathways. In stark contrast to winter tires, agriculture tires lack studs but have grooves enabling them to sink into gravel for ideal traction. The agriculture tires market has grown rapidly on account of greater deployment in the mining and construction industry.
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Real-time Data Gathering Could be USP for Companies in Agriculture Tires Market
COVID-19 has caused unprecedented strain on the global supply chain upending entire business models. While rubber suppliers worried about transportation bans and logistical issues, tire manufacturers had to contend with lockdowns and production freezes. Naturally, operating profits were wiped off overnight and overheads skyrocketed causing immense financial strain and impacting agricultural tire delivery dates. Although demand in the automotive industry is displaying signs of revival, uncertainties abound. Nonetheless, agriculture has been spared the brunt of the pandemic. To recover quicker than rivals, companies in the agriculture tires market should focus on deploying nanotechnology and providing real-time data that enhances performance to their customers.
Perfect Trifecta of Factors Make Europe Agriculture Tires Market Ripe for Transformation
A technological transformation has been witnessed to a greater extent in the agricultural sector than the mining and construction sector. Increased consumer spending and a greater desire for off-road adventures result in the launch of customized agricultural vehicles to tap this demand. Technological adoption is particularly high in Europe as the continent has an ageing population, ideal climatic conditions, and acres of arable land. Agriculture is typically accomplished with mechanized systems as wages are quite high leading to huge demand for agriculture tires.
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Diminishing Reserves of Natural Rubber Could Make Radial Tires Replace Biased Rubber
Asian giants China and India continue to exhibit a strong preference for biased rubber as it offers superior flexibility and is cheaper to manufacture. However, dwindling supplies of primary ingredient natural rubber could prove problematic in the long run allowing radial tires to step in. Radial tires are made of synthetic material and have a steel ply manufacturing base making them more flexible and durable than radial agricultural tires. China and India are the most populous nations on the planet and have significant percentages of their people involved in agriculture. Agricultural tire companies are keen to tap this demand by establishing manufacturing units to take advantage of abundant raw materials, favorable policies, and cheap and plentiful labor.
Novel Tread Designs Ideal Way to Stand Out in Competitive Oligopolistic Tire Market
Agriculture tires manufacturers are prioritizing novel tread designs that are durable and reliable and guarantee a level of performance through advanced engineering. The agriculture tires market is heavily consolidated in the hands of a few companies. Profiled ones in this report are Yokohama Rubber Co., Ltd., Continental AG, Trelleborg AB, Balkrishna Industries Limited, and Pirelli & C. S.p.A., that control a majority of the stake. Besides, there are other prominent players such as Bridgestone Corporation, Sumitomo Rubber Industries Ltd., Goodyear Tire & Rubber Company, Compagnie Générale des Établissements Michelin (CGEM), Titan Tire Corporation, and Prometeon Tyre Group S.r.l.
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The article discusses the agriculture tires market and the potential shift from biased to radial tires due to natural rubber scarcity.
Radial tires are gaining popularity as they are more flexible and durable, especially with the dwindling supplies of natural rubber.
COVID-19 disrupted supply chains and production, causing financial strain and delays in agricultural tire deliveries.
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