Published by Jessica Weisman-Pitts
Posted on November 8, 2023
5 min readLast updated: January 31, 2026
In 2021, a revealing study by Zapier indicated that a remarkable
In 2021, a revealing study by Zapier indicated that a remarkable 61% of Americans harbored aspirations of starting their own business. Yet, what’s even more striking is that a whopping 92% of these individuals never managed to bring their entrepreneurial visions to life. Such statistics underscore a prevalent issue: a significant barrier prevents many from embarking on their entrepreneurial journey.
This barrier isn’t necessarily a lack of innovative ideas or market demand but rather a pervasive fear and a lack of confidence in navigating the complexities of starting a business. It’s this very fear that entrepreneurs and business coaches, Stephen and Chelsey Diaz, recognize all too well.
Drawing from their experiences, the duo has dedicated themselves to guiding and empowering budding mother entrepreneurs. Through their platform, The Rainmaker Family, they aim to transform these daunting statistics, fostering a new generation of confident business owners.
What’s Stopping Americans in Running a Business?
The dream of entrepreneurship is alive in the hearts of many Americans. However, the journey from ideation to execution is fraught with challenges, resulting in many potential entrepreneurs never taking the leap. According to Harvard Business Review, fear can serve as both a motivator and a barrier in entrepreneurship. While it can push individuals to be meticulous and cautious, it can also lead to over-analysis, resulting in inaction. Chelsey highlights this fear encompasses fear of failure or taking a risk that affects not just financial repercussions but also the emotional, psychological, and societal tolls.
Beyond finances, many also feel ill-equipped regarding knowledge and resources, with concerns ranging from not knowing how to start, needing more essential business tools, to needing to be more confident about handling necessary technology. External pressures, societal perceptions, and the potential lack of support from friends and family compound these challenges.
“Many bright ideas just turn to waste because of this fear. Running a business is hard work, so fear is understandable. However, we at the Rainmaker Family believe that once armed with valuable tools, aspiring entrepreneurs can overcome fear and make their dream business a reality,” Stephen explains.
The Rainmaker Family Story
The husband-and-wife tandem is no stranger to the fears and uncertainties of entrepreneurship. Recognizing the limitations of trading time for money, especially with their growing family aspirations, they ventured into creating an online passive income community, pivoting from their 1-to-1 service-based wedding photography business.
They add, “Our bold move, like many entrepreneurs, is grappled with fear of the unknown, financial risks, and societal pressures of failing. However, as we want to change our situation, we went all in.”
Instead of succumbing to their fears, the power couple embarked on what they describe as a “leveraged income adventure,” exploring various side hustles before finding their niche in eCommerce. This market focused on enabling moms to run successful businesses without compromising family time or what they call “buying back time.”
“This whole story would not exist if we did not take that first step and leverage opportunities. Our mission is to empower mothers to do as we did and live a life of freedom and options,” Chelsey mentions.
Paving the Way for a Confident Entrepreneurship
Understanding the deep-seated fears that often prevent many from embarking on an entrepreneurial journey, the Rainmaker Family has crafted a unique approach that doesn’t merely dismiss these apprehensions but addresses them. They advocate for the transformative power of acknowledging one’s vulnerabilities, mentioning that by pinpointing fears, one can devise targeted strategies to overcome them.
Their flagship coaching program, “The Rainmaker Family Freedom Challenge,” is a testament to this philosophy. This seven-day intensive course is meticulously designed to equip mothers with the essential tools and knowledge to launch an online business. The program offers a comprehensive, step-by-step guide covering pivotal topics such as product selection, branding, and effective selling techniques. This ensures that participants have a roadmap as they navigate the complexities of starting a business.
Recognizing the unique challenges and queries that mothers might face, the Rainmaker Family extends its support beyond the confines of the program. They’ve cultivated a nurturing ecosystem where participants can seek personalized guidance. With dedicated Rainmaker mentors on standby to address queries and a vibrant community that resonates with their journey, mothers are assured of a holistic support system that leaves no stone unturned.
Further amplifying their commitment to empowering mothers, Chelsey and Stephen have diversified their resources. They host a podcast, “The Rainmaker Family Show,” have authored a book titled “The Family Freedom Challenge,” and even introduced a children’s series named “The Rainmaker: How To Win When Life Gives You Rain.”
All these offerings underscore a singular message: while the entrepreneurial path may be fraught with challenges, anyone can triumph and carve out their unique success story with the right resources and mindset.
Entrepreneurship as a Life-Long Process
Stephen and Chelsey emphasize that entrepreneurship is not a destination but a continuous growth, learning, and adaptation journey. “Success isn’t about perfection; it’s about progress,” Stephen remarks. While tools like The Rainmaker Challenge can provide a strong foundation, they both recognize that challenges are inevitable in the entrepreneurial landscape.
With the Rainmaker Family’s resources and tools, entrepreneurs are better equipped to handle these challenges and empowered to transform them into stepping stones for tremendous success. After all, it’s not about avoiding the storms but learning to dance in the rain.
Entrepreneurship is the process of starting and running a new business, typically involving financial risk in the hopes of profit.
A business coach is a professional who helps entrepreneurs and business owners improve their performance and achieve their goals through guidance and support.
A coaching program is a structured approach to personal or professional development, often involving one-on-one sessions to help individuals achieve specific goals.
A mother entrepreneur is a woman who balances motherhood with running her own business, often facing unique challenges and opportunities.
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