Finance
Adyen sets new targets, outpacing European rivals
Published by Global Banking & Finance Review®
Posted on November 11, 2025
2 min readLast updated: January 21, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on November 11, 2025
2 min readLast updated: January 21, 2026
Adyen sets new financial targets, aiming for higher profitability and steady revenue growth, outpacing European rivals by expanding in North America and Asia.
By Gianluca Lo Nostro
(Reuters) -Adyen, the Dutch company known for handling payment processing for eBay and Spotify, set new financial targets on Tuesday, aiming for stronger profitability and steady revenue growth.
The company is gaining ground against U.S. rivals despite most European peers struggling, helped by its strategy of expanding in North America and Asia.
Adyen now expects its earnings before interest, taxes, depreciation and amortization (EBITDA) margin to be above 55% by 2028, up from a previous goal of 50%.
Its net revenue growth target for 2026 remains unchanged in the low- to mid-twenties percent range.
Following 2026, annual revenue growth is expected to come in at around 20% "in any given year," Adyen said, adding that it will refine its outlook each February.
Shares in Adyen were up about 7% by 1417GMT, among the best performers on the pan-European STOXX 600, and on track for their biggest single daily gain since February.
EUROPEAN RIVAL TO US PAYMENTS PROVIDERS
Payments processors are viewed as a barometer for consumer spending because their transaction volumes mirror trends in online and in-store commerce.
While European peers such as France's Worldline and Italy's Nexi have struggled with customer retention, Adyen has gained market share by expanding in regions like North America and Asia, even as global payments growth shows signs of maturing.
The firm competes with U.S. providers PayPal and Stripe, thanks to its payments platform and its tiered pricing model where fees decrease as transaction volumes increase, attracting large enterprises.
Even if the forecast is "largely a continuation" of next year's guidance, the move to update the revenue target each year is "a nice plus," said Thomas Couvreur, analyst at KBC Securities.
(Reporting by Gianluca Lo Nostro; Editing by Matt Scuffham)
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a financial metric used to evaluate a company's operating performance.
Net revenue growth refers to the increase in a company's revenue after accounting for returns, allowances, and discounts. It is a key indicator of business performance.
Market share is the portion of a market controlled by a particular company or product. It is often expressed as a percentage of total sales in the market.
A tiered pricing model is a pricing strategy where the cost per unit decreases as the quantity purchased increases, often used to encourage larger transactions.
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