Published by TMR Research Insights
Posted on October 8, 2021
5 min readLast updated: January 30, 2026
The adult diaper market is set to grow at a 6% CAGR from 2019 to 2027, driven by an aging population and increased awareness of incontinence care.
Adult diapers are incontinence care items that are mostly worn by those who experience severe form of conditions like dementia, mobility disability, diarrhea, and incontinence amongst many other things. Primary growth drivers for the global Adult Diaper market include growing awareness about the need to improve sanitary conditions, urbanization, greater affordability of diapers, and an ageing population.
Kimberly-Clark Corporation, Attends Healthcare Products, Inc., Unicharm Corporation, The Procter & Gamble Company, First Quality Enterprises, Inc., and Abena A/S are some of the companies in the global adult diaper market.
Transparency Market Research has published a comprehensive study on the global adult diaper market for the forecast period of 2019 to 2027. The market is expected to expand at a rate of 6% CAGR from 2019 to 2027.
Europe and North America are estimated to be the Leading Regions in the Market
In terms of region, the global adult diaper market is classified into the principal regions of Latin America, Middle East and Africa, Asia Pacific, Europe, and North America. It is anticipated that regional classifications would provide a better knowledge of the market dynamics at play at the regional level.
Because of the rising acceptability of adult diaper usage among the elderly populace in countries such as Canada and the US, North America is expected to gain substantial market share during the forecast period, from 2019 to 2027. Because of the terrible conditions of public toilets in developing and underdeveloped countries, some travelers choose diapers over public restrooms. Over the projection period, Europe is likely to continue to be one of the fastest growing regions in the market. Adult diapers are expected to overtake infant diapers in Europe, due to the region’s growing elderly population, particularly in nations like France, Greece, Italy, and Germany.
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Rise in Geriatric Population and Prominence of the Online Retail Sector is Estimated to Bolster its Demand
Market growth is primarily driven by a growing elderly population, an increasing number of people experiencing severe form of incontinence, and a greater awareness about the need of maintaining good hygienic conditions, amongst many other things. Technology advances have led to a considerable increase in the use of disposable adult diapers amongst the elderly population. Because they are constructed with a gel-like polymer bead core, these diapers provide an innovative approach to successfully treat incontinence. This enhances their absorbent capability, which offers customers with more protection and comfort.
The rise of e-commerce channels is anticipated to boost the development of the global adult diaper market. Key companies in developing countries are taking steps to raise market knowledge and dignify the market through marketing and promotion efforts, which are helping to boost acceptability of adult diapers amongst the elderly.
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Incontinence care solutions are increasingly being utilized in medical facilities, especially for patients with severe diseases, since they provide comfort, regulate body fluid levels, and help avoid leaks. Apart from medical applications, there has been a significant growth in the usage of these diapers for various other purposes, such as employees at manufacturing plants, pilots on lengthy flights, and by deep-sea divers. As a result, the above-mentioned medical and non-medical applications of adult diapers are expected to boost their sales across the globe.
The usage of disposable adult diapers by the geriatric population has increased significantly as a result of technological advancements. These diapers are made with a gel-like polymer bead core that enhances their capacity to absorb, which in turn gives enhanced protection and comfort to consumers with incontinence problems. Owing to their better fluid absorption and retention abilities, disposable diapers are likely to observe higher demand in the near future, thus propelling expansion market expansion.
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The article discusses the growth of the adult diaper market, projected to expand at a 6% CAGR from 2019 to 2027.
Key drivers include an aging population, increased awareness of sanitary conditions, and technological advances in product design.
North America and Europe are leading regions due to high acceptance and usage of adult diapers among the elderly.
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