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Adext AMaaS: The First & Only Transparent Self-Service Artificial Intelligence Outperforming Humans at Google AdWords + Facebook Ads

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Adext AMaaS: The First & Only Transparent Self-Service Artificial Intelligence Outperforming Humans at Google AdWords + Facebook Ads

Adext, one of the hottest early stage Artificial Intelligence (AI) ad tech startups in the world, launches their Audience Management as a Service (AMaaS) technology, the first and currently only ad tech AI Software as a Service (SaaS) self-service solution in the world today; where a user can simply sign up, click connect to Google AdWords, Facebook Ads, do a 5-minute setup process, and the AI will take over and do everything for the user; increasing conversions within those platforms by +500%.

The launch happened globally on May 1st, and you can use it for free during May 2018 (come June 1st, the AI will start collecting 2.5% on top of the ad spend per every +10% increase in conversions, otherwise it’ll remain free until it works).

You can start using it today for free here: https://adext.ai/

“We’re launching AMaaS for free during May, so that any media buyer in the world can start using it and observe the power of true AI within 5 minutes. The software is language agnostic since it only understands data, so it works with the ad creatives already within the user’s AdWords and Facebook ad accounts; so even if those creatives are in Mandarin or Japanese, the AI will work.

Almost every other ad tech company seems to be riding the hype wave and claiming they are using AI, but truth is, they’re not; which is why they have their platforms behind locked doors, and can only be deployed after an intricate months long consulting-like setup process and training; not to mention the $50,000 USD per month monthly minimums they require. As far as we know, they also refuse to guarantee a conversion increase under contract; if they’re truly using AI, then why not guarantee it?

Unlike Adext, all these platforms require an entire team of fulltime, extremely expensive, highly talented, scarce and technical performance human media buyers on the client’s (or agency’s) side to operate their tremendously complex tools. That’s why we call those ad tech platforms “pre-Adext technology”.

Until today, rules-based bid management solutions were the best option; now we usher in an age of AI ad optimization for the first time; those old technologies are becoming obsolete with the advent of true Artificial Intelligence.

Let’s talk about a very simple use case: sales conversions. If you’re measuring e-commerce transactions and/or importing offline purchases from the physical point of sale as conversions to AdWords + Facebook Ads; generating a +500% increase in sales within 30 days for any company is completely possible (and unprecedented) with the Adext AI.

We don’t intend to do Google’s job better than Google, nor Facebook’s job better than Facebook; we achieved an AI that does the job better than any human media buyer + pre-Adext technology who uses those amazing platforms.

Similar to how advertising agencies and human services companies are “We Do It For You”, the Adext AI is truly the first and only “It Does It For You” Artificial Intelligence.

We don’t even know how far this can go, a few weeks ago, our average conversion increase vs the human + pre-Adext technology benchmark was +$297%, this week the average increase was over 500%; it could be a +1,000% increase within a few weeks. The AI is learning and delivering efficiencies that even we, who built it, cannot even begin to comprehend. It’s unbelievable, so see for yourself, it takes 5 minutes to setup and it’s always free until it works.” says Daniel Molano, CEO of Adext.

The AMaaS launch happens right after raising a solid seed/angel round. Adext received $5 Million USD in funding at a $27 Million USD post-money valuation.

What does this AI do exactly? We know it transparently operates within the Google AdWords + Facebook Ads accounts of the user. For a more detailed technical explanation we asked Gabriel Kent, CTO of Adext:

“Adext uses advanced Machine Learning pipelines to intelligently and automatically manage up to 20 demographic segments across multiple platforms; utilizing Transfer Learning to run thousands of simulations for each demographic target on every ad, every hour. That’s 480 updates based on 480,000 simulations for every ad, every day; a scale at which humans just cannot operate.

AMaaS will not only exploit what has already worked well for you based on historical data, it also intelligently decides when and how much it should be exploring. Through these exploration/exploitation cycles, AMaaS is consistently budgeting for the audience with the highest conversion rate per ad.

By consistently matching the best audience to any ad, we feel that AMaaS will put more emphasis on the creative. Each ad is essentially a hypothesis on what will compel a target audience to purchase, AMaaS allows creatives to test that hypothesis in a more accurate way compared to say, traditional A/B testing. Allowing AI to manage the ad buys, allows humans to focus on iterating the creative hypothesis.

Overall, we’re very excited to be the first in the industry to offer the ability for anyone to attach real AI to their own ad accounts in minutes”.

The minimum ad spend that can be currently managed by the Adext AI scales with the options you choose but starts at about $300 USD a month.

Other than AMaaS, they also have other products in beta phase, which you can test if you’re an Adext Partner. However, Adext Partners need to be investing at the very least $10,000 USD per month in ad spend through Adext to qualify. For Adext Partnership and “Human In the Loop” Enterprise Solutions, you can go through their qualification process here: https://adext.com

Adext has achieved thousands of customers in 29 countries and is now based in Silicon Valley, but it once started as a small shop operation in Mexico City; so, we proceeded to ask the Co-Founder of the one and currently only Mexican unicorn to see what he thinks:

“Adext is becoming very much like Google and Facebook in the sense that if you’re not using their technology, then you’re simply not as competitive.

If your competition is using the Adext AI and you’re not, then your competition is generating +150% more sales than you are (with the same investment in ads).

It’s no secret that e-commerce sales depend on these platforms, which is why Amazon is both Google’s and Facebook’s #1 client, investing billions of dollars a year in their ads.

Similarly, Priceline Group reportedly invested $3.5 Billion USD in Pay Per Click (PPC) Advertising in 2016. Google and Facebook combined hold 84% of the market share in global digital advertising according to the Financial Times in 2017 (PPC Advertising market share is even higher and therefore most of the $3.5 Billion USD were paid to them).

Many claim that’s the reason for Amazon’s and Priceline’s success, considering sales today depend on correctly measured Google and Facebook ads. The Adext AI maximizes the ROI and efficiency on those ad investments within those platforms.

Simply put: If you’re not using the Adext AI, then you’re leaving money on the table.” Says Antonio Rallo, Co-Founder of the one and currently only Mexican unicorn: KIO Networks.

Last but not least, we asked Daniel to elaborate on his opinion about how budget allocation and digital media planning will work in this new AI based ad optimization era:

“In one hour it could decide to transfer the entire budget from Google Search and pass it to Facebook’s Instagram automatically, the next hour it could decide to send that budget over to Google’s YouTube. Those are extreme examples, but it could happen for certain kinds of ads if it makes sense to the AI.

In the near future you can expect integrations with Microsoft Bing, Amazon, Snapchat, LinkedIn and Twitter ads”.

Though, considering Google + Facebook combined collect over 84% of the global digital marketing ad spend; this new form of technology, the first one of its kind, may already be completely changing the current way digital media buying was done before today and absolutely disrupt the entire industry using real AI.

If you don’t want to be forgotten by staying in the past, then test it for free during May here: https://adext.ai/

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U.S. inauguration turns poet Amanda Gorman into best seller

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U.S. inauguration turns poet Amanda Gorman into best seller 1

WASHINGTON (Thomson Reuters Foundation) – The president’s poet woke up a superstar on Thursday, after a powerful reading at the U.S. inauguration catapulted 22-year-old Amanda Gorman to the top of Amazon’s best-seller list.

Hours after Gorman’s electric performance at the swearing-in of President Joe Biden and Vice President Kamala Harris, her two books – neither out yet – topped Amazon.com’s sales list.

“I AM ON THE FLOOR MY BOOKS ARE #1 & #2 ON AMAZON AFTER 1 DAY!” Gorman, a Los Angeles resident, wrote on Twitter.

Gorman’s debut poetry collection ‘The Hill We Climb’ won top spot in the online retail giant’s sale charts, closely followed by her upcoming ‘Change Sings: A Children’s Anthem’.

While poetry’s popularity is on the up, it remains a niche market and the overnight adulation clearly caught Gorman short.

“Thank you so much to everyone for supporting me and my words. As Yeats put it: ‘For words alone are certain good: Sing, then’.”

Gorman, the youngest poet in U.S. history to mark the transition of presidential power, offered a hopeful vision for a deeply divided country in Wednesday’s rendition.

“Being American is more than a pride we inherit. It’s the past we step into and how we repair it,” Gorman said on the steps of the U.S. Capitol two weeks after a mob laid siege and following a year of global protests for racial justice.

“We will not march back to what was. We move to what shall be, a country that is bruised, but whole. Benevolent, but bold. Fierce and free.”

The performance stirred instant acclaim, with praise from across the country and political spectrum, from the Republican-backing Lincoln Project to former President Barack Obama.

“Wasn’t @TheAmandaGorman’s poem just stunning? She’s promised to run for president in 2036 and I for one can’t wait,” tweeted former presidential candidate Hillary Clinton.

A graduate of Harvard University, Gorman says she overcame a speech impediment in her youth and became the first U.S. National Youth Poet Laureate in 2017.

She has now joined the ranks of august inaugural poets such as Robert Frost and Maya Angelou.

Her social media reach boomed, with her tens of thousands of followers ballooning into a Twitter fan base of a million-plus.

“I have never been prouder to see another young woman rise! Brava Brava, @TheAmandaGorman! Maya Angelou is cheering—and so am I,” tweeted TV host Oprah Winfrey.

Gorman’s books are both due out in September.

Third on Amazon’s best selling list was another picture book linked to politics and projecting hope: ‘Ambitious Girl’ by Vice-President Kamala Harris’ niece, Meena Harris.

(Reporting by Umberto Bacchi @UmbertoBacchi, Editing by Lyndsay Griffiths. Please credit the Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers the lives of people around the world who struggle to live freely or fairly. Visit http://news.trust.org)

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Why brands harnessing the power of digital are winning in this evolving business landscape

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Why brands harnessing the power of digital are winning in this evolving business landscape 2

By Justin Pike, Founder and Chairman, MYPINPAD

Delivery of intuitive, secure, personalised, and frictionless user experiences has long been table stakes in digital commerce, well before the era of COVID-19. As businesses harness the revolutionary power of digital technologies, they have pursued large-scale change to adapt to evolving consumer preferences (some more successfully than others, but that’s a blog for another day). Digital transformation is a term we hear repeatedly, and it looks different for each organisation, but essentially, it’s about utilising technology and data to digitise, automate, innovate and improve processes and the customer experience across the entire business.

As I said, this was already well underway but then came 2020 and no industry escaped the disruption of the coronavirus outbreak, which has had an indelible impact on businesses performance, operations, and revenue. Regardless of whether the impact of COVID has been very positive or very challenging, it has forced organisations globally to re-evaluate and re-orient strategies to adapt.

As lockdowns and pandemic-related restrictions continue to change daily life, this raises the question of how we can balance a dramatic shift to digital and the benefits it brings, while ensuring business continuity and innovation both during and post-COVID, and protecting everyone against fraud?

Digital is an essential survival tool, and even more so in a COVID world

No one could have predicted the dramatic digital pivot that has taken place over this year. Indeed, within weeks of the COVID outbreak cash usage in the UK dropped by around 50%. Digital solutions including delivery applications, contactless payments, mobile commerce, online and mobile banking have become essential components of a touchless customer experience in the era of social distancing. It’s no longer just about an enhanced and superior customer experience, it’s also about health, safety and survival.

In store, businesses have benefited from contactless payments enabling faster throughput and reduced need for consumers to touch payment terminals (therefore requiring greater cleaning, which degrades the hardware much faster). Mastercard reported a 40% increase in contactless payments – including tap-to-pay and mobile pay – during the first quarter of the year as the global pandemic worsened. Digital has also become an essential sales channel for many B2C brands. Where brick and mortar stores have been required to close, digital commerce enables continuity of customer relationships and revenue. This channel also provides brands with rich customer data, which can be used to enhance and personalise the customer experience and typically results in greater levels of engagement and uplifts in revenue.

Industry forecasts estimate that worldwide spending on the technologies and services enabling digital transformation will reach GBP 1.8 trillion in 2023 – a clear indication that the process represents a long-term investment and a global commitment to digital-first strategy. The key point here is that digital brings significant benefits, and regardless of COVID, is here to stay.

The challenges that rapid digital transformation brings to businesses

Justin Pike

Justin Pike

Regardless of whether businesses are operating in developed or less-developed economies, these times of crisis have levelled the playing field in the sense that all businesses are facing similar issues. Access to products and supplies, maintaining customer relationships, accelerating sales for some and declining sales for others, health and hygiene are just a few of the unique challenges brought about by COVID.

Many businesses in physical environments have had to swiftly implement changes to significantly reduce safety risks for staff and customers, such as contactless payments, mobile ordering and delivery options. But with these changes come a host of other benefits of digitisation, such as faster transactions, and reduced human error at the point-of-sale.

The reliance on technology, however, can also expose organisations and consumers to certain vulnerabilities. In particular, the risks of fraud and cybercrime have dramatically increased since the onset of the pandemic as scammers have taken advantage of digital technologies to target both businesses and individuals.

As a McKinsey report illustrates, new levels of sophistication in the activities of fraudsters have placed more pressure on companies that have been previously slow to go digital, bringing “into sharp relief how vulnerable companies really are”, and damaging the financial health of small and large businesses. In fact, the Bottomline 2020 Business Payments Barometer reveals that only one in 10 small businesses across the UK report recovering more than 50% of losses due to fraud.

But take these stats with a grain of salt. While it is important to be aware of the risks and challenges this new business landscape brings, it’s equally as important to have a lens firmly across your own business, industry and audience, and to identify the changes you can make internally to mitigate risk as well as improve your customer experience. Where can you make some quick wins? Do you have the right skillsets internally to achieve what you need to achieve? What technology is out there that will enable your business goals? There are tech companies like MYPINPAD that are making huge strides in software development, which will transform businesses globally.

A digital world post-COVID

Almost a year in, the line between business success and failure remains fragile. However, an ongoing transition towards greater digitisation will be the difference between survival and the alternative.

There is a wide range of initiatives businesses can implement to weather this storm. If we look at the space MYPINPAD operates within, secure digital consumer authentication is crucial to the ongoing success and security of not only financial products but also identification and verification across a range of different industry verticals. Shifting the authentication of consumers securely onto mobile devices enables businesses to completely reshape their customer experiences. By bringing together a more seamless, frictionless customer experience, accessibility, privacy, security and access to consumer data, businesses are able to drive digital transformation across day-to-day activities.

Against this backdrop, software with stronger security standards continue to play an ever more vital role in supporting society, protecting consumers and businesses from the increase in risks that rapid digitisation brings. Already, merchants can deploy PIN on Mobile technology from companies like MYPINPAD, onto their smart devices to speed up the digitisation process many are now tackling.

Essentially, opening up universal payments and authentication methods that feel familiar, for both online and face-to-face transactions, will be key to opening up a world of possibilities when it comes to redefining how businesses engage with consumers.

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Brexit responsible for food supply problems in Northern Ireland, Ireland says

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Brexit responsible for food supply problems in Northern Ireland, Ireland says 3

LONDON (Reuters) – Food supply problems in Northern Ireland are due to Brexit because there are now a certain amount of checks on goods going between Britain and Northern Ireland, Irish Foreign Minister Simon Coveney said.

British ministers have sought to play down the disruption of Brexit in recent days.

“The supermarket shelves were full before Christmas and there are some issues now in terms of supply chains and so that’s clearly a Brexit issue,” Coveney told ITV.

The Northern Irish protocol means there are “a certain amount of checks on goods coming from GB into Northern Ireland and that involves some disruption,” he said.

(Reporting by Guy Faulconbridge; Editing by Tom Hogue)

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