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Home > Research Reports > Acquisitions and Strategic Partnerships Playing a Pivotal Role in Shaping Competitive Landscape of Eye Tracking System Market

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Acquisitions and Strategic Partnerships Playing a Pivotal Role in Shaping Competitive Landscape of Eye Tracking System Market

Published by linker 5

Posted on February 6, 2021

3 min read

Last updated: January 21, 2026

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Eye tracking system developers are pushing for strategic partnerships with software businesses for easier integration of new technologies in offerings in the industry.

The eye tracking systems market is projected to display a exponential 26.6% CAGR for the period of assessment between 2018 and 2028. The impact of the coronavirus outbreak has been moderately positive on the eye tracking system sector. Changes in security protocols towards contactless biometrics and research in AI, and AR, with focus towards assistive communication will provide lucrative opportunities to market players for the foreseeable future.

Eye tracking system is a technology to capture a person’s eye movement or to measure eye activity. It is a sensor technology that enables a device to know where eyes are focused. More scientifically, eye tracking device technology electronically locates the point of user’s gaze, or it follows movement of point of gaze and record. Advanced computer technology, high utility eye tracking devices, affordable and non-intrusive tools are available now days which are useful in research on human behavior, that allows to measure visual attention and play substantial role in eye tracking systems

“The applications of eye tracking systems far surpass conventional automotive and retail industry uses. Developments in human to computer interactions, visual system, psycholinguistics, marketing and product design are further widening the scope of use, and bolstering growth prospects for years to come,” says the FMI study.

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Eye Tracking Systems Market – Important Takeaways

Eye-attached tracking systems are expected to reflect strong growth, owing to extensive applications in healthcare, retail, research and consumer electronics sectors.
Consumer electronics applications are a fast-growing segment, supported by innovations in gaming and consumer electronics UI.
North America will remain a leading regional market for eye tracking systems, owing to major investments in contactless biometrics and smart sensor systems.

Eye Tracking Systems Market – Driving Factors

The integration of vision capturing tech in commercial and retail applications is a major market driver.
Strong demand for biometrics in in defense and law enforcement sectors is a key contributor to the market.

Eye Tracking Systems Market – Leading Constraints

High costs of production and deployment of eye tracking systems is an obstacle to widespread adoption.
Complexity of calibration especially with impediments such as contact lenses limit scope of use.

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Expected Impact on Market by Coronavirus Outbreak

The coronavirus pandemic has generated growth opportunities for the eye tracking system market. The pandemic has resulted in substantial changes in terms of security protocols for not only businesses but also for government organizations, including the incorporation of contactless biometrics to conventional systems.

Also, the market is likely to gain traction in terms of increased demand for gaming in VR during the crisis period. Market players also leveraging work-at-home practices which provide scope of use for eye tracking for remote operations in limited sectors. On the other hand, potential shortage of components owing to supply chain disruptions are likely to hinder short-term growth to an extent.