Premier Inn owner Whitbread posts modest UK sales, reaffirms 2025 outlook
Published by Global Banking and Finance Review
Posted on January 16, 2025
1 min readLast updated: January 27, 2026

Published by Global Banking and Finance Review
Posted on January 16, 2025
1 min readLast updated: January 27, 2026

Whitbread reports a 2% rise in UK sales and a 37% increase in Germany, reaffirming its 2025 outlook despite UK tax challenges.
(Reuters) -Premier Inn owner Whitbread reported a modest increase in its total accommodation sales in the UK for a six-week period, and reaffirmed its full-year 2025 forecast, supported by strong sales in its German market.
Whitbread reported a 2% rise in total accommodation sales in the UK for the six-week period ended on Jan. 9. In Germany, total accommodation sales rose by 37%, with revenue per available room - an important hospitality metric - climbing 28% for the region.
Despite strong travel demand during the festive season, UK businesses are grappling with uncertainty due to significant payroll tax hikes introduced in finance minister Rachel Reeves' October budget.
(Reporting by Radhika Anilkumar in Bengaluru; Editing by Sherry Jacob-Phillips)
The article discusses Whitbread's modest UK sales growth and strong performance in Germany, reaffirming its 2025 outlook.
Whitbread saw a 37% increase in total accommodation sales in Germany, with a 28% rise in revenue per available room.
UK businesses are dealing with uncertainty due to significant payroll tax hikes introduced in the October budget.
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