Published by Global Banking & Finance Review®
Posted on June 6, 2025
2 min readLast updated: January 23, 2026
Add as preferred source on GooglePorsche dismisses reports of shifting final car assembly to the US, citing no plans despite tariff challenges and competition.
BERLIN (Reuters) -Porsche has no plans to shift any part of its production process to the U.S., a spokesperson said on Friday, dismissing a Bloomberg report saying the company was considering such a move to mitigate the effects of tariffs.
The luxury carmaker, like Volkswagen's Audi, does not produce vehicles in the U.S., leaving it heavily exposed to tariffs at a time when it faces the challenges of falling demand, fierce competition in China and slow uptake of its electric models.
Bloomberg, citing unnamed sources, reported on Friday that Porsche CEO Oliver Blume, who also leads the wider Volkswagen Group, was considering moving the final stages of model assembly, such as the installation of interior components or fitting of tires to the United States.
A spokesperson for the carmaker said no such plans were in place.
Porsche's finance chief Jochen Breckner said in late April that localisation made no sense given its low vehicle sales, even if the group were to team up with another VW brand.
Volkswagen's Audi brand plans to produce its best-selling models in the U.S. and will announce a location this year, although the brand has said that the plan pre-dates the Trump administration.
Blume said last week that he had engaged in discussions with Washington to expand the Volkswagen Group's presence in the United States through "massive investments", but declined to provide details, citing confidentiality.
(Reporting by Victoria Waldersee in Berlin, Gnaneshwar Rajan in Bengaluru; Editing by Maju Samuel and Louise Heavens)
No, Porsche has confirmed that it has no plans to shift any part of its production process to the U.S.
Porsche is facing challenges such as falling demand and fierce competition, which make localization of production less sensible.
Audi plans to produce its best-selling models in the U.S. and will announce a location for this production later this year.
Porsche's finance chief Jochen Breckner stated that localization made no sense given the company's low vehicle sales.
Yes, Porsche CEO Oliver Blume mentioned that he had discussions with Washington to expand the Volkswagen Group's presence in the U.S. through significant investments.
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