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    Home > Headlines > Jeweller Pandora sees annual U.S. tariff impact of $178 million
    Headlines

    Jeweller Pandora sees annual U.S. tariff impact of $178 million

    Published by Global Banking & Finance Review®

    Posted on April 3, 2025

    2 min read

    Last updated: January 24, 2026

    Jeweller Pandora sees annual U.S. tariff impact of $178 million - Headlines news and analysis from Global Banking & Finance Review
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    Quick Summary

    Pandora anticipates a $178 million annual impact from U.S. tariffs, affecting its largest market. The company plans to mitigate costs through price hikes and supply chain adjustments.

    Pandora Expects $178 Million Annual Impact from U.S. Tariffs

    COPENHAGEN (Reuters) -Danish jeweller Pandora said on Thursday it estimates the total impact of U.S. tariffs on the company to be around 1.2 billion Danish crowns ($178.34 million) per year, before any mitigating actions by the company.

    Pandora's share price plunged 12% on Thursday to a 15-month low after U.S. President Donald Trump hiked duties on imports from a wide range of countries, including a 37% tariff on Thailand, where the company owns two factories producing most of its charm bracelets and other jewellery.

    Pandora, whose single biggest market is the U.S., accounting for 31% of revenue last year, said the impact from tariffs set to take effect on April 5 and April 9 would be an estimated 700 million crowns in 2025.

    Pandora said it is considering price hikes and changes to its supply chain to mitigate the impact, and expects to be able to fully mitigate 250 million crowns linked to goods eventually sold in Canada and Latin America but distributed via the U.S.

    "Pandora will be monitoring the development closely, including discussions between the U.S. and countries impacted by the tariffs," the company said.

    ($1 = 6.7288 Danish crowns)

    (Reporting by Louise Breusch Rasmussen, editing by Terje Solsvik and David Evans)

    Key Takeaways

    • •Pandora estimates a $178 million annual impact from U.S. tariffs.
    • •The company's share price dropped 12% after tariff announcement.
    • •Pandora's largest market is the U.S., accounting for 31% of revenue.
    • •Tariffs on Thailand impact Pandora's production facilities.
    • •Pandora plans to mitigate costs through price hikes and supply chain changes.

    Frequently Asked Questions about Jeweller Pandora sees annual U.S. tariff impact of $178 million

    1What is the main topic?

    The article discusses the financial impact of U.S. tariffs on Pandora, a Danish jewellery company, and its strategies to mitigate these costs.

    2How much is the estimated impact of the tariffs?

    Pandora estimates the annual impact of U.S. tariffs to be around $178 million.

    3What actions is Pandora considering to mitigate the impact?

    Pandora is considering price hikes and changes to its supply chain to mitigate the impact of the tariffs.

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