Published by Global Banking & Finance Review®
Posted on February 12, 2025
1 min readLast updated: January 26, 2026
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Heidelberger Druck CEO Juergen Otto says Trump's threats shouldn't be taken seriously, noting potential tariffs could affect printing machine costs in the U.S.
FRANKFURT (Reuters) - Everything U.S. President Donald Trump says should not be taken seriously, said the CEO of German offset printing presses maker Heidelberger Druckmachinen in remarks published on Wednesday.
"You can't take everything he says seriously, the president, he always provides some direction," said CEO Juergen Otto.
"If tariffs are imposed, our customers will have to pay for them," Otto said, adding that no local manufacturer in the United States is capable of producing large printing machines.
The world's largest producer of offset printing presses makes about 400 million euros ($412.84 million) of revenue in the United States, which is a sixth of its annual global sales.
"If a competitor were to decide in favour of local production, we would have a two or three year time frame to react in advance," the CEO added.
($1 = 0.9689 euros)
(Reporting by Ilona Wissenbach, writing by Andrey Sychev; Editing by Miranda Murray)
The main topic is Heidelberger Druck CEO's reaction to Trump's tariff threats and their potential impact on the printing industry.
Tariffs could increase costs for Heidelberger's U.S. customers, as no local manufacturers produce large printing machines.
Heidelberger Druck is the world's largest producer of offset printing presses, with significant revenue from the U.S.
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