Finance
French wine, spirits sales in US expected to fall 20% after tariff announcement
Published by Global Banking & Finance Review®
Posted on April 2, 2025
2 min readLast updated: January 24, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on April 2, 2025
2 min readLast updated: January 24, 2026
US tariffs on EU imports to cause a 20% drop in French wine sales, impacting major exporters like LVMH and Pernod Ricard.
PARIS (Reuters) -Sales of French wine and spirits are expected to slide at least 20% in the United States after U.S. President Donald Trump announced reciprocal tariffs, the French wine and spirits exporters group FEVS said on Wednesday.
Trump said the United States would impose a 20% duty on imports from the European Union.
The French wine and spirits industry had already been under pressure, with exports globally falling for the second consecutive year in 2024 due to threats of U.S. tariffs, a softer Chinese market and lower prices.
FEVS chairman Gabriel Picard described the 20% tariff on EU beverages as colossal.
"It will have a very significant impact on business in the United States ... a very significant impact on the American consumer," he told Reuters.
The United States is the largest market for French wine and spirits, with shipments to the U.S. rising 5% in 2024 to 3.8 billion euros ($4.12 billion).
Exporters include LVMH, which owns Moet et Chandon champagne and Hennessy cognac, as well as Pernod Ricard and Remy Cointreau.
($1 = 0.9234 euros)
(Reporting by Sybille de la Hamaide; Writing by Makini Brice; Editing by Dominique Patton and Richard Lough)
The article discusses the impact of US tariffs on French wine and spirits sales, predicting a 20% drop in the US market.
Major exporters affected include LVMH, Pernod Ricard, and Remy Cointreau.
The tariffs are expected to significantly impact US sales and consumers, with a predicted 20% drop in sales.
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