Published by Global Banking & Finance Review®
Posted on April 11, 2025
2 min readLast updated: January 24, 2026
Add as preferred source on GoogleFrench bikers are rushing to buy Harley-Davidsons before possible EU tariffs make them too expensive, driven by U.S. trade policies.
By Lucien Libert
PARIS (Reuters) - Sales are brisk at the Villiers-Sur-Marne Harley-Davidson dealership outside Paris, where French bikers reckon they had better hurry if they want the American motorcycle of their dreams before trade war puts them out of reach.
"It's now or never," said 55-year-old carpenter Stephane Roger as he inspected the gleaming machines. He had been thinking about buying a Harley anyway, he said. But when he heard the news of U.S. President Donald Trump's "Liberation Day" tariffs, he figured he had better hurry.
Motorcycles were on a list of American goods due to be hit by EU tariffs announced this week in response to Trump. After Trump rowed back on some of his tariffs, the EU suspended its levies but said they could still kick in if negotiations fail.
"Yeah, I think it's time to buy a Harley," said Theo Mottet, a 30-year-old French soldier. If tariffs put the price up, it will no longer be possible for regular people to own one, he said. "It's going to be an elitist pleasure."
Jean-Luc Peschel, a 65-year-old retired musician in a leather blazer and a red neck tie, said Harleys conjured up images of Americana that had been swirling around in his head since childhood.
"I'm an old man," he said. "Harley-Davidson rocked my childhood. American films make you dream, and so I think there are people who need to dream today."
(Reporting by Lucien Libert; Writing by Gabriel Stargardter; Editing by Peter Graff)
The article discusses French bikers rushing to buy Harley-Davidson motorcycles before potential EU tariffs increase prices.
The EU tariffs are in response to U.S. trade policies under President Trump.
Many French bikers see Harley-Davidson as a symbol of Americana and a dream purchase.
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