Published by Global Banking and Finance Review
Posted on August 7, 2025
5 min readLast updated: January 22, 2026
Trump's tariffs increase US import duties, affecting trade partners like Brazil and India. The move aims to reduce trade deficits without major disruptions.
By David Lawder and Andrea Shalal
(Reuters) -U.S. trade partners such as Switzerland, Brazil and India were still scrambling to get a better deal on Thursday as President Donald Trump's higher tariff rates on imports from dozens of countries kicked in, raising the average U.S. import duty to its highest in a century.
The U.S. Customs and Border Protection agency began collecting the higher tariffs of 10% to 50% at 12:01 a.m. EDT (0401 GMT) after weeks of suspense over Trump's final tariff rates and frantic negotiations with major trading partners that sought to lower them.
The leaders of Brazil and India vowed not to be cowed by Trump's hardline bargaining position, even while their negotiators sought a reprieve from the highest tariff levels.
The new rates will test Trump's strategy for shrinking U.S. trade deficits without causing massive disruptions to global supply chains or provoking higher inflation and stiff retaliation from trading partners.
After unveiling his "Liberation Day" tariffs in April, Trump has frequently modified his plan, slapping much higher rates on imports from some countries, including 50% for goods from Brazil, 39% from Switzerland, 35% from Canada and 25% from India. He announced on Wednesday a separate, 25% tariff on Indian goods, to be imposed in 21 days, over India's purchases of Russian oil.
"RECIPROCAL TARIFFS TAKE EFFECT AT MIDNIGHT TONIGHT!," Trump said on Truth Social just ahead of the deadline. "BILLIONS OF DOLLARS, LARGELY FROM COUNTRIES THAT HAVE TAKEN ADVANTAGE OF THE UNITED STATES FOR MANY YEARS, LAUGHING ALL THE WAY, WILL START FLOWING INTO THE USA. THE ONLY THING THAT CAN STOP AMERICA'S GREATNESS WOULD BE A RADICAL LEFT COURT THAT WANTS TO SEE OUR COUNTRY FAIL!"
Tariffs are ultimately paid by companies importing the goods and consumers of end products.
Eight major trading partners accounting for about 40% of U.S. trade flows have reached framework deals for trade and investment concessions to Trump, including the European Union, Japan and South Korea, reducing their base tariff rates to 15%.
Britain won a 10% rate, while Vietnam, Indonesia, Pakistan and the Philippines secured rate reductions to 19% or 20%.
"For those countries, it's less-bad news," said William Reinsch, a senior fellow and trade expert at the Center for Strategic and International Studies in Washington.
"There'll be some supply chain rearrangement. There'll be a new equilibrium. Prices here will go up, but it'll take a while for that to show up in a major way," Reinsch said.
Countries with punishingly high duties, such as India and Canada, "will continue to scramble around trying to fix this," he added.
Switzerland's government will hold an emergency meeting on Thursday to decide its next move after President Karin Keller-Sutter returned home empty-handed from an 11th-hour trip to Washington aimed at averting the crippling U.S. import tariff on Swiss goods.
A last-minute attempt by South Africa to improve its offer in exchange for a lower tariff rate also failed.
Meanwhile, Brazil's President Luiz Inacio Lula da Silva told Reuters on Wednesday he wouldn't humiliate himself by seeking a phone call with Trump even as he said his government would continue cabinet-level talks to lower a 50% tariff rate on Brazilian exports to the U.S.
Indian Prime Minister Narendra Modi was similarly defiant, saying he would not compromise the interests of the country's farmers after Trump introduced a 50% tariff on Indian goods.
Trump's order has specified that any goods determined to have been transshipped from a third country to evade higher U.S. tariffs will be subject to an additional 40% import duty, but his administration has released few details on how these goods would be identified or the provision enforced.
REVENUES, PRICE HIKES
U.S. import taxes are one part of a multilayered tariff strategy that includes national security-based sectoral tariffs on semiconductors, pharmaceuticals, autos, steel, aluminum, copper, lumber and other goods. Trump said on Wednesday the microchip duties could reach 100%.
China is on a separate tariff track and will face a potential tariff increase on August 12 unless Trump approves an extension of a prior truce after talks last week in Sweden. He has said he may impose additional tariffs over China's purchases of Russian oil as he seeks to pressure Moscow into ending its war in Ukraine.
Trump has touted a vast increase in federal revenues from his import tax collections, with U.S. Treasury Secretary Scott Bessent saying tariff revenues could top $300 billion a year.
The move will drive average U.S. tariff rates to around 20%, the highest in a century and up from 2.5% when Trump took office in January, the Atlantic Institute estimates.
Commerce Department data released last week showed more evidence that tariffs began driving up U.S. prices in June, including for home furnishings and durable household equipment, recreational goods and motor vehicles.
Costs from Trump's tariff war are mounting for a wide swath of companies, including bellwethers Caterpillar, Marriott, Molson Coors and Yum Brands.
Toyota on Thursday said it expected a hit of nearly $10 billion from tariffs on cars imported into the U.S. as it cut its full-year profit forecast by 16%.
(Reporting by David Lawder and Andrea Shalal; Writing by Charlie Devereux; Editing by Lincoln Feast and Toby Chopra)
The new tariff rates range from 10% to 50% on imports from various countries, with Brazil facing a 50% tariff and India a 50% tariff as well.
Leaders from Brazil and India have expressed defiance against Trump's tariffs, with Brazil's President Lula da Silva refusing to seek a call with Trump and India's Prime Minister Modi standing firm on farmers' interests.
The tariffs are expected to drive average U.S. tariff rates to around 20%, the highest in a century, leading to price increases for consumers and potential disruptions in global supply chains.
Trump has claimed that tariff revenues could exceed $300 billion a year, significantly increasing federal revenues from import taxes.
The tariffs impact various sectors, including semiconductors, pharmaceuticals, autos, steel, aluminum, and more, indicating a broad strategy that includes national security-based tariffs.
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