Published by Global Banking & Finance Review®
Posted on March 11, 2025
1 min readLast updated: January 24, 2026
Add as preferred source on GoogleHenkel warns that US trade policies are disproportionately affecting the North American market, impacting sales and causing economic uncertainty.
By Linda Pasquini and Elizaveta Gladun
(Reuters) - U.S. government decisions are hurting the North American market disproportionately, consumer goods and adhesive maker Henkel said on Tuesday, the latest company to warn about uncertainty caused by President Donald Trump's trade policies.
"For sure what is happening in the U.S. in terms of decisions, that's impacting especially the North American market overproportionally and is also impacting us," Carsten Knobel, chief executive of the Persil detergent and Loctite glue maker, said in a call with investors.
Stocks slumped globally on Monday, while U.S. bond yields dropped as investor worries about the potential economic slowdown were exacerbated after Trump did not rule out a recession resulting from his tariffs. [MKTS/GLOB]
U.S. consumer and business confidence has weakened over tariffs imposed by Trump and threats of additional levies, and increasing concerns about higher prices.
Henkel earlier on Tuesday gave a soft guidance for 2025 sales growth, projecting a slower start to the year due to a tough industrial environment and muted consumer sentiment especially in North America.
(Reporting by Linda Pasquini and Elizaveta Gladun; editing by David Evans and Susan Fenton)
U.S. government decisions are disproportionately hurting the North American market, which is also impacting Henkel's operations.
Henkel provided a soft guidance for 2025 sales growth, indicating a slower start to the year due to a tough industrial environment and muted consumer sentiment.
Weakened consumer and business confidence in the U.S. is attributed to tariffs imposed by Trump, threats of additional levies, and rising concerns about higher prices.
Stocks slumped globally, and U.S. bond yields dropped as investor worries about a potential economic slowdown increased.
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