Published by Global Banking & Finance Review®
Posted on January 11, 2025
2 min readLast updated: January 27, 2026
Unacast confirmed a data breach involving Gravy Analytics to the Norwegian government. The breach, discovered on January 4, may include personal data.
(Reuters) - Location tracking company Unacast has confirmed to the Norwegian government that it was the victim of a hack, according to a notice published by Norwegian public broadcaster NRK on Friday.
Last week claims began circulating online that Unacast's data broker subsidiary Gravy Analytics had been the victim of a digital heist. Experts told Reuters that leaked data published to the internet by the hacker or hackers appeared to be genuine, but the company has so far not returned repeated messages seeking comment.
The document published by NRK is addressed to Norway's data protection authority and says that the breach involved the theft of information from a Gravy Analytic's web server using a "misappropriated" key. It quotes Unacast's lawyers, BakerHostetler, as saying that the breach was discovered on Jan. 4 but that its timing was still under investigation.
The law firm was also quoted as saying that a preliminary investigation showed that some of the stolen files "could contain personal data."
Calls to Norway's data protection authority rang unanswered after-hours on Friday. BakerHostetler didn't immediately return messages. Unacast has not returned repeated messages seeking comment.
(Reporting by Raphael Satter and AJ Vicens; Editing by Leslie Adler)
The article discusses a data breach involving Unacast and its subsidiary, Gravy Analytics, confirmed to the Norwegian government.
The breach involved data from Gravy Analytics' web server, potentially including personal information.
The breach was discovered on January 4, and the investigation into its timing is ongoing.
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