Published by Global Banking & Finance Review®
Posted on September 12, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleStellantis halts the electric Ram 1500 development due to slow demand, reflecting a strategic shift as full-size EV truck sales lag.
By Nora Eckert
DETROIT (Reuters) -Stellantis is axing its Ram 1500 electric pickup, citing slow demand for full-size EV trucks, the company said Friday.
"As demand for full-size battery electric trucks slows in North America, Stellantis is reassessing its product strategy and will discontinue development of a full-size BEV pickup," a company spokesperson said.
Automakers across the United States have downsized their EV plans over the last year, a trend that will likely accelerate with the evaporation of federal support for battery-powered models. Full-size electric pickups have become a particularly difficult segment for automakers, as sales of vehicles like the Ford F-150 Lightning, Rivian R1T and Tesla Cybertruck have been slower-than-expected.
Pickup truck drivers have clung to their gasoline-engine models because of concerns about towing or range in electric models.
The Stellantis pickup was delayed last year by former CEO Carlos Tavares, who said the automaker needed more time to ensure the product met its quality standards. The French-Italian-American automaker appointed a new CEO, Antonio Filosa, in May.
Stellantis said it will also rename its extended-range electric pickup, formerly called the Ram 1500 Ramcharger, to the Ram 1500 REV.
(Reporting by Nora Eckert, Editing by Nick Zieminski)
An electric vehicle (EV) is a type of vehicle that is powered by electricity instead of gasoline or diesel. EVs use electric motors and batteries to operate, providing a cleaner alternative to traditional fuel-powered vehicles.
Market demand refers to the total quantity of a product or service that consumers are willing and able to purchase at various prices during a given time period. It is a key factor in determining pricing and production levels.
A pickup truck is a light-duty truck that has an enclosed cab and an open cargo area with low sides and a tailgate. They are popular for their versatility and ability to carry both passengers and cargo.
A battery electric vehicle (BEV) is a type of electric vehicle that is powered entirely by electricity stored in batteries. BEVs do not have internal combustion engines and produce zero tailpipe emissions.
Product strategy is a plan that outlines how a company will develop, market, and sell its products. It includes decisions about product features, pricing, distribution, and promotion to meet consumer needs and achieve business goals.
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