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    1. Home
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    3. >UK's WH Smith posts Q3 sales rise on strong travel demand
    Finance

    UK's Wh Smith Posts Q3 Sales Rise on Strong Travel Demand

    Published by Global Banking & Finance Review®

    Posted on June 4, 2025

    2 min read

    Last updated: January 23, 2026

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    Tags:economic growthconsumer perceptionfinancial management

    Quick Summary

    WH Smith's Q3 revenue grew by 5%, driven by travel demand, with North America sales up 2%. The company remains optimistic about summer travel.

    WH Smith Sees 5% Revenue Growth in Q3 Fueled by Travel Demand

    (Reuters) -British retailer WH Smith on Wednesday reported a 5% rise in total like-for-like revenue for the third quarter, with North America up 2%, driven by travel demand that lifted sales across its product range despite ongoing macroeconomic uncertainties.

    WHY IT'S IMPORTANT

    The pickup in sales comes amid concerns over North America travel at a time when U.S. tariffs have led to global turmoil and have muted growth prospects for companies.

    Still, WH Smith said it expects steady travel demand, banking on a strong summer to drive footfall in transit areas and maintained its annual forecast saying it was well positioned for the peak summer period.

    In contrast, airport food outlet operator SSP Group recently flagged heightened uncertainty, particularly in its North America business.

    KEY QUOTE

    "Although there is still a level of macro uncertainty regarding the US, in our view the Q3 North America LFL performance should ease investor concerns near term, and reassure that the U.S. is not currently experiencing a dramatic slowdown," said analysts at J.P.Morgan.

    CONTEXT

    WH Smith, a more than 230-year-old brand, operates about 1,200 stores in airports and train stations across 32 countries.

    The company sold its UK high street business to Hobbycraft-owner Modella Capital earlier this year to position itself as a pure-play travel retailer.

    BY THE NUMBERS

    The company reported a 7% rise in total revenue on a constant currency basis for the 13-week period ending May 31.

    It also opened 10 new stores in North America during the quarter.

    MARKET REACTION

    Shares were up 2.9% at 1,054 pence on Wednesday. However, the stock has fallen around 14% so far this year.

    (Reporting by Anandita Mehrotra in Bengaluru; Editing by Sumana Nandy)

    Key Takeaways

    • •WH Smith reported a 5% increase in Q3 revenue.
    • •Travel demand boosts sales despite economic uncertainties.
    • •North America sales rose by 2% in Q3.
    • •Company opened 10 new stores in North America.
    • •Shares rose 2.9% despite a 14% fall this year.

    Frequently Asked Questions about UK's WH Smith posts Q3 sales rise on strong travel demand

    1What was the percentage increase in WH Smith's Q3 revenue?

    WH Smith reported a 5% rise in total like-for-like revenue for the third quarter.

    2How did North America perform in WH Smith's Q3 sales?

    North America saw a 2% increase in sales, driven by strong travel demand.

    3
    What is WH Smith's outlook for the summer travel season?

    WH Smith expects steady travel demand and is banking on a strong summer to drive footfall in transit areas.

    4What recent changes has WH Smith made to its business model?

    The company sold its UK high street business to focus on being a pure-play travel retailer.

    5What was the market reaction to WH Smith's Q3 performance?

    Shares of WH Smith were up 2.9% at 1,054 pence, although the stock has fallen around 14% so far this year.

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