Norwegian software company Visma picks London for IPO, FT reports

(Reuters) -Norwegian software company Visma has picked London over Amsterdam for its initial public offering (IPO) next year, the Financial Times reported on Thursday.

Majority stakeholder Hg initially invested in the 19 billion euro ($22.21 billion) company in 2006, when it helped take it private from the Oslo stock exchange at a valuation of about $450 million.

Visma makes accounting, payroll and HR software products for customers across the Nordic, Benelux and Baltic regions.

The company declined to comment, while HG did not immediately respond to Reuters' request for comment.

Visma chose London for the IPO because of its deep capital markets and the presence of several investors focussed solely on UK stocks than those buying Dutch equities exclusively, the report said.

The UK has been trying to make London a more attractive destination for companies to list and raise funds, and last year made major changes to its rules for company listings.

The decision to proceed with a London listing early next year is contingent on the implementation of promised reforms by the UK government, the newspaper said.

($1 = 0.8559 euros)

(Reporting by Anusha Shah in Bengaluru; Editing by Sonia Cheema and Vijay Kishore)