Finance
Shein to Increase Product Safety Testing After EU Probe
Published by Global Banking & Finance Review®
Posted on May 29, 2025
1 min readLast updated: January 23, 2026
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Company
Published by Global Banking & Finance Review®
Posted on May 29, 2025
1 min readLast updated: January 23, 2026
Add as preferred source on GoogleShein will increase product safety testing after the EU warned of fines for unsafe products. The company plans 2.5 million tests by 2025 and a $15 million investment in compliance.
LONDON (Reuters) -Fast-fashion retailer Shein on Thursday said it would increase its testing of products this year, after the European Union warned of fines if it does not address the bloc's concerns about unsafe and dangerous products sold on its site.
Shein said it targets 2.5 million product safety and quality tests in 2025, up from 2 million last year, and said it would spend $15 million on compliance initiatives this year.
Shein, which sells its own-branded clothes in 150 countries, also operates a marketplace for sellers of toys, gadgets, and homeware sent directly from factories mostly in China to shoppers around the world.
Since it launched its marketplace, Shein has stopped working with more than 540 sellers over compliance breaches, the company said.
The EU's Consumer Protection Co-operation (CPC) network of national consumer authorities and the European Commission on Monday notified Shein of practices that infringe EU consumer law, giving the company a month to reply.
(Reporting by Helen Reid; Editing by Saad Sayeed)
Shein aims to conduct 2.5 million product safety and quality tests in 2025, an increase from 2 million last year.
Shein plans to spend $15 million on compliance initiatives this year.
Since launching its marketplace, Shein has stopped working with more than 540 sellers due to compliance breaches.
The EU's Consumer Protection Co-operation network notified Shein of practices that infringe EU consumer law, warning of potential fines.
Shein sells its own-branded clothes in 150 countries worldwide.
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