Published by Global Banking & Finance Review®
Posted on June 11, 2025
2 min readLast updated: January 23, 2026
Add as preferred source on GoogleNvidia and Perplexity partner with European firms to enhance local AI models using synthetic data, focusing on reasoning capabilities.
By Stephen Nellis
SAN FRANCISCO (Reuters) -Nvidia and artificial intelligence search firm Perplexity on Wednesday said they are partnering with more than a dozen AI firms in Europe and the Middle East to refine those firms' AI technologies and distribute them to local businesses.
Nvidia said it will work with model makers in France, Germany, Italy, Poland, Spain and Sweden to help make AI models in local languages become what are called reasoning models, which are capable of carrying out more complicated tasks.
AI technologies built in English and Chinese have started to shift to that technology, but that transition is more difficult in languages where less training data is available.
Kari Briski, vice president of generative AI software for enterprise at Nvidia, said the company will help model makers generate new data - known as synthetic data - in local languages to help improve them.
"We're doing a lot of synthetic data generation to bring to these low-resource languages and translating our reasoning data so that they can train on it," Briski said in an interview Tuesday. "Europe needs strong models that reflect each nation's unique language and culture."
Once those local models are trained, Perplexity will help distribute them in Europe, where businesses can run them in local data centers and use them to carry out business tasks such as researching a new topic. Perplexity CEO Aravind Srinivas said Germany is already Perplexity's second largest market by revenue.
"That's the kind of system we are heading to in the future, where models are basically doing a few hours' worth of work in one single prompt," Srinivas said.
The deal was part of a number of announcements Nvidia made at an AI conference in Paris on Wednesday. Nvidia and Perplexity did not disclose any financial terms of the deal.
(Reporting by Stephen Nellis in San Francisco; Editing by Sam Holmes)
Nvidia and Perplexity are partnering with AI firms in Europe and the Middle East to refine AI models in local languages and enhance their reasoning capabilities.
Nvidia will assist model makers in generating synthetic data in local languages to improve AI training and performance.
Perplexity will help distribute the trained AI models in Europe, enabling businesses to utilize them in local data centers for various tasks.
The transition to reasoning models is more challenging for languages with less training data compared to those like English and Chinese.
Nvidia announced its collaboration with Perplexity and other AI firms to enhance local AI models, although they did not disclose financial details.
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