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    Home > Finance > Nvidia, Perplexity partner with European firms to boost local AI models
    Finance

    Nvidia, Perplexity partner with European firms to boost local AI models

    Published by Global Banking & Finance Review®

    Posted on June 11, 2025

    2 min read

    Last updated: January 23, 2026

    Nvidia, Perplexity partner with European firms to boost local AI models - Finance news and analysis from Global Banking & Finance Review
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    Tags:partnershiptechnologyinnovationArtificial Intelligencefinancial services

    Quick Summary

    Nvidia and Perplexity partner with European firms to enhance local AI models using synthetic data, focusing on reasoning capabilities.

    Nvidia and Perplexity Collaborate with European Firms for AI Advancements

    By Stephen Nellis

    SAN FRANCISCO (Reuters) -Nvidia and artificial intelligence search firm Perplexity on Wednesday said they are partnering with more than a dozen AI firms in Europe and the Middle East to refine those firms' AI technologies and distribute them to local businesses.

    Nvidia said it will work with model makers in France, Germany, Italy, Poland, Spain and Sweden to help make AI models in local languages become what are called reasoning models, which are capable of carrying out more complicated tasks.

    AI technologies built in English and Chinese have started to shift to that technology, but that transition is more difficult in languages where less training data is available.

    Kari Briski, vice president of generative AI software for enterprise at Nvidia, said the company will help model makers generate new data - known as synthetic data - in local languages to help improve them.

    "We're doing a lot of synthetic data generation to bring to these low-resource languages and translating our reasoning data so that they can train on it," Briski said in an interview Tuesday. "Europe needs strong models that reflect each nation's unique language and culture." 

    Once those local models are trained, Perplexity will help distribute them in Europe, where businesses can run them in local data centers and use them to carry out business tasks such as researching a new topic. Perplexity CEO Aravind Srinivas said Germany is already Perplexity's second largest market by revenue.

    "That's the kind of system we are heading to in the future, where models are basically doing a few hours' worth of work in one single prompt," Srinivas said.

    The deal was part of a number of announcements Nvidia made at an AI conference in Paris on Wednesday. Nvidia and Perplexity did not disclose any financial terms of the deal.

    (Reporting by Stephen Nellis in San Francisco; Editing by Sam Holmes)

    Key Takeaways

    • •Nvidia and Perplexity are partnering with European AI firms.
    • •The focus is on developing AI models in local languages.
    • •Synthetic data will be used to improve AI capabilities.
    • •Perplexity will help distribute these models in Europe.
    • •The collaboration aims to enhance business tasks with AI.

    Frequently Asked Questions about Nvidia, Perplexity partner with European firms to boost local AI models

    1What is the purpose of Nvidia's partnership with Perplexity?

    Nvidia and Perplexity are partnering with AI firms in Europe and the Middle East to refine AI models in local languages and enhance their reasoning capabilities.

    2How will Nvidia support local AI model makers?

    Nvidia will assist model makers in generating synthetic data in local languages to improve AI training and performance.

    3What role will Perplexity play in this partnership?

    Perplexity will help distribute the trained AI models in Europe, enabling businesses to utilize them in local data centers for various tasks.

    4What challenges exist in developing AI for low-resource languages?

    The transition to reasoning models is more challenging for languages with less training data compared to those like English and Chinese.

    5What announcement did Nvidia make at the AI conference in Paris?

    Nvidia announced its collaboration with Perplexity and other AI firms to enhance local AI models, although they did not disclose financial details.

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