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L'Oreal to Acquire Haircare Brand Color Wow
Published by Global Banking & Finance Review®
Posted on June 30, 2025
1 min readLast updated: January 23, 2026
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Company
Published by Global Banking & Finance Review®
Posted on June 30, 2025
1 min readLast updated: January 23, 2026
Add as preferred source on GoogleL'Oreal acquires Color Wow to boost its premium haircare offerings, focusing on frizz control and curly hair products.
PARIS (Reuters) -French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products.
Haircare was the second fastest-growing category at L'Oreal last year after fragrances, driven by new launches for specific hair types and conditions.
The company said earlier this year was targeting more innovation and growth in premium hair products, which it sells both online and in salons.
Color Wow, based in the U.S. and Britain, makes products for frizz control and curly hair.
Terms of the deal were not disclosed.
(Reporting by Makini Brice and Dominique Patton; Editing by Susan Fenton)
L'Oreal, the French cosmetics giant, has signed an agreement to acquire the haircare brand Color Wow.
L'Oreal is targeting more innovation and growth in premium hair products, which are sold online and in salons.
Color Wow produces products specifically designed for frizz control and curly hair.
No, the terms of the acquisition deal between L'Oreal and Color Wow were not disclosed.
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