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    Home > Headlines > H&M's Q2 sales fall slightly more than expected, rise 1% in local currencies
    Headlines

    H&M's Q2 sales fall slightly more than expected, rise 1% in local currencies

    Published by Global Banking & Finance Review®

    Posted on June 26, 2025

    1 min read

    Last updated: January 23, 2026

    H&M's Q2 sales fall slightly more than expected, rise 1% in local currencies - Headlines news and analysis from Global Banking & Finance Review
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    Tags:retail tradefinancial managementeconomic growth

    Quick Summary

    H&M's Q2 sales fell more than expected, with a 1% rise in local currencies. Operating profit also declined, missing analyst forecasts.

    H&M Reports Slightly Larger Q2 Sales Decline Than Anticipated

    STOCKHOLM (Reuters) - Swedish fashion retailer H&M reported on Thursday a slightly bigger drop than expected in second-quarter sales and said it expected sales in June, measured in local currencies, to rise 3%.

    Sales in the March-May period were 56.7 billion crowns ($5.99 billion), down from 59.6 billion a year ago. Analysts polled by LSEG had on average forecast a turnover of 57.0 billion crowns. Measured in local currencies sales were, however, up 1%.

    Operating profit at the world's second-largest listed fashion retailer fell to 5.91 billion crowns from 7.10 billion, against a forecast of 5.88 billion.

    ($1 = 9.4635 Swedish crowns)

    (Reporting by Greta Rosen Fondahn and Helen Reid, editing by Anna Ringstrom)

    Key Takeaways

    • •H&M's Q2 sales fell slightly more than anticipated.
    • •Sales in local currencies rose by 1%.
    • •Operating profit decreased to 5.91 billion crowns.
    • •Analysts had forecasted a turnover of 57.0 billion crowns.
    • •June sales are expected to rise by 3% in local currencies.

    Frequently Asked Questions about H&M's Q2 sales fall slightly more than expected, rise 1% in local currencies

    1What was H&M's sales figure for the second quarter?

    H&M reported sales of 56.7 billion crowns ($5.99 billion) for the March-May period, down from 59.6 billion a year ago.

    2How did H&M's operating profit change in Q2?

    The operating profit fell to 5.91 billion crowns from 7.10 billion, slightly above the forecast of 5.88 billion.

    3What was the analysts' forecast for H&M's sales?

    Analysts polled by LSEG had forecast an average turnover of 57.0 billion crowns for the second quarter.

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