Finance
Unilever to Pay $1.5 Billion for Men's Grooming Brand Dr Squatch, Ft Reports
Published by Global Banking & Finance Review®
Posted on June 27, 2025
2 min readLast updated: January 23, 2026
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Unilever acquires men's grooming brand Dr Squatch for $1.5 billion from Summit Partners, enhancing its personal care offerings globally.
Unilever Acquires Dr Squatch for $1.5 Billion in Men's Grooming
(Reuters) -Unilever is paying $1.5 billion (1.09 billion pounds) to buy men's personal care brand Dr Squatch from private-equity firm Summit Partners, the Financial Times reported on Friday, citing sources.
The deal was announced earlier this week by all three parties, without disclosing financial details.
Unilever and Summit Partners did not immediately respond to Reuters' requests for comment outside of regular business hours. Reuters could not immediately verify the FT report.
Reuters reported last year that Summit was exploring a sale of the men's grooming brand at a valuation of more than $2 billion.
Launched in 2013 by founder and CEO Jack Haldrup, and named after the mythical creature Sasquatch, Dr. Squatch started out by selling handmade bar soaps for men.
The Los Angeles-based company currently sells deodorant, hair care products, colognes, lotions and other personal care products through its website and at brick-and-mortar stores.
Unilever said earlier that the acquisition of Dr Squatch would complement its men's personal care offerings, which include Axe and Dove Men+Care deodorants, and that it would scale Dr Squatch internationally.
(1 British pound = $1.3727)
(Reporting by Rhea Rose Abraham in Bengaluru; Editing by Anil D'Silva)
Key Takeaways
- •Unilever acquires Dr Squatch for $1.5 billion.
- •Dr Squatch was owned by Summit Partners.
- •The acquisition complements Unilever's men's care line.
- •Dr Squatch offers a range of men's personal care products.
- •Unilever plans to scale Dr Squatch internationally.
Frequently Asked Questions about Unilever to pay $1.5 billion for men's grooming brand Dr Squatch, FT reports
1How much is Unilever paying for Dr Squatch?
Unilever is paying $1.5 billion to acquire Dr Squatch from Summit Partners.
2What products does Dr Squatch offer?
Dr Squatch sells a variety of men's personal care products, including deodorants, hair care products, colognes, and lotions.
3Who founded Dr Squatch?
Dr Squatch was launched in 2013 by founder and CEO Jack Haldrup.
4What was the initial valuation of Dr Squatch before the sale?
Summit Partners was exploring a sale of Dr Squatch at a valuation of more than $2 billion last year.
5How will this acquisition benefit Unilever?
Unilever stated that acquiring Dr Squatch would complement its existing men's personal care offerings, which include brands like Axe and Dove Men+Care.
