Published by Global Banking & Finance Review®
Posted on July 2, 2025
1 min readLast updated: January 23, 2026
Add as preferred source on GoogleGeely launches its brand in the UK with the electric EX5 SUV, joining other Chinese automakers in Europe's largest EV market.
By Nick Carey
LONDON (Reuters) -Chinese automaker Geely said on Wednesday that it was launching its Geely brand in Britain and its first vehicle to go on sale in the country will be the electric EX5 SUV, which will go on sale in the fourth quarter.
The automaker said in a statement that the EX5, which is still undergoing "intensive development work" to meet British car buyers' standards, will be the first in a "diverse range of high-quality, accessible vehicles tailored for the UK."
Geely joins a number of other Chinese brands that have already started sales in the UK, including BYD, Chery's Omoda and Jaecoo brands and Xpeng.
Britain is Europe's biggest market for electric vehicles and, unlike the European Union, has not imposed tariffs on Chinese-made electric cars.
Geely has already announced plans to launch the EX5 in a number of markets outside China, including Australia, Brazil and Poland.
The company's Volvo Cars, Lotus and Polestar units already sell cars in Britain.
Last year, Geely global sales rose 34% to nearly 2.2 million vehicles.
(Reporting by Nick Carey; Editing by Joe Bavier)
Geely is launching the electric EX5 SUV as its first model in the UK.
Britain is Europe's biggest market for electric vehicles and has not imposed tariffs on Chinese-made electric cars, unlike the European Union.
Geely plans to launch the EX5 in several markets outside China, including Australia, Brazil, and Poland.
Last year, Geely's global sales rose by 34% to nearly 2.2 million vehicles.
Other Chinese brands that have started sales in the UK include BYD, Chery's Omoda and Jaecoo brands, and Xpeng.
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