Published by Global Banking & Finance Review®
Posted on June 23, 2025
1 min readLast updated: January 23, 2026
Alibaba merges Ele.me and Fliggy into its core e-commerce business to enhance consumer experiences amid competitive pressures.
(Reuters) -Alibaba on Monday said it will merge its food delivery platform Ele.me and online travel agency Fliggy into its core e-commerce business as the Chinese group streamlines operations amid intensifying competition.
A prolonged property crisis and the economic fallout of the U.S.'s evolving trade policy have dampened spending appetite of Chinese shoppers.
At the same time, Chinese e-commerce giants are engaged in a price war and have been aggressively expanding into "instant retail," which focuses on delivery times of just 30 to 60 minutes, to attract buyers.
The company said the reorganization was a “strategic upgrade” as it transitions from a traditional e-commerce company to a broader consumer-focused platform.
"Moving forward, the company will increasingly optimize its business models and organizational structures from the user's perspective to create richer, higher-quality consumer experiences," it said.
(Reporting by Zaheer Kachwala in Bengaluru; Editing by Tasim Zahid)
Alibaba is merging its food delivery platform Ele.me and online travel agency Fliggy into its core e-commerce business.
The restructuring is part of a strategic upgrade as Alibaba transitions from a traditional e-commerce company to a broader consumer-focused platform.
A prolonged property crisis and the economic fallout of the U.S.'s evolving trade policy have dampened the spending appetite of Chinese shoppers.
Chinese e-commerce giants are engaged in a price war and are aggressively expanding into 'instant retail,' focusing on delivery times of just 30 to 60 minutes.
Alibaba aims to optimize its business models and organizational structures from the user's perspective to create richer, higher-quality consumer experiences.
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