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    Home > Finance > Adidas CEO says lion's share of job cuts at HQ complete
    Finance

    Adidas CEO says lion's share of job cuts at HQ complete

    Published by Global Banking & Finance Review®

    Posted on May 15, 2025

    1 min read

    Last updated: January 23, 2026

    Adidas CEO says lion's share of job cuts at HQ complete - Finance news and analysis from Global Banking & Finance Review
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    Quick Summary

    Adidas CEO Bjoern Gulden announced that two-thirds of planned job cuts at the company's Munich headquarters are complete, aiming to enhance efficiency.

    Adidas CEO Confirms Major Job Cuts at Munich Headquarters

    MUNICH (Reuters) -Adidas has completed the majority of planned cuts to its workforce at the German sportswear retailer's headquarters outside Munich, CEO Bjoern Gulden told shareholders on Thursday.

    "We are two thirds of the way through," Gulden said at the company's annual general meeting.

    He said the cuts were intended to increase efficiency, adding, "We sometimes had business models with functions that were doubled or tripled up."

    (Reporting by Joern Poltz, Writing by Rachel More, Editing by Madeline Chambers)

    Key Takeaways

    • •Adidas has completed two-thirds of planned job cuts at its Munich HQ.
    • •CEO Bjoern Gulden announced the cuts at the annual general meeting.
    • •The cuts aim to increase efficiency by removing redundant roles.
    • •Adidas is restructuring to streamline its business operations.
    • •The job cuts are part of a broader strategy to improve performance.

    Frequently Asked Questions about Adidas CEO says lion's share of job cuts at HQ complete

    1What is the main topic?

    The article discusses Adidas completing the majority of its planned job cuts at its Munich headquarters to improve efficiency.

    2Why is Adidas cutting jobs?

    Adidas is cutting jobs to increase efficiency by removing redundant roles and streamlining business operations.

    3Who announced the job cuts?

    Adidas CEO Bjoern Gulden announced the completion of the majority of job cuts at the company's annual general meeting.

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