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    Home > Finance > Switzerland investigates Beiersdorf in dispute over Nivea pricing
    Finance

    Switzerland investigates Beiersdorf in dispute over Nivea pricing

    Published by Global Banking & Finance Review®

    Posted on June 24, 2025

    1 min read

    Last updated: January 23, 2026

    Switzerland investigates Beiersdorf in dispute over Nivea pricing - Finance news and analysis from Global Banking & Finance Review
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    Tags:complianceretailersinnovationinsurancecustomers

    Quick Summary

    Switzerland's COMCO investigates Beiersdorf for potential market power abuse over Migros in a Nivea pricing dispute.

    Switzerland Launches Investigation into Beiersdorf's Nivea Pricing

    ZURICH (Reuters) -The Swiss competition authority said on Tuesday it has opened an investigation into Beiersdorf over whether the German consumer goods group has relative market power over Swiss retailer Migros in a dispute about the cost of its Nivea products.

    In a statement, the authority known as COMCO said Beiersdorf is allegedly refusing to allow Migros to purchase Nivea brand products under the same conditions as abroad.

    In the investigation, COMCO is analysing whether Beiersdorf has relative market power compared to Migros.

    "If so, it will investigate whether Beiersdorf is abusing this position by charging Migros higher prices for the same Nivea products than comparable retailers abroad," it said.

    Beiersdorf said it could not comprehend the allegations and would cooperate with COMCO to help clarify the matter.

    Compliance with regulations and in particular antitrust law had top priority for Beiersdorf, the firm said in a statement.

    (Writing by Dave Graham, Editing by Miranda Murray)

    Key Takeaways

    • •Swiss authority COMCO investigates Beiersdorf.
    • •Beiersdorf accused of unfair pricing to Migros.
    • •Investigation focuses on market power abuse.
    • •Beiersdorf commits to cooperating with COMCO.
    • •Antitrust compliance is a priority for Beiersdorf.

    Frequently Asked Questions about Switzerland investigates Beiersdorf in dispute over Nivea pricing

    1What is the reason for the investigation into Beiersdorf?

    The Swiss competition authority, COMCO, is investigating Beiersdorf for allegedly refusing to allow Migros to purchase Nivea products under the same conditions as abroad.

    2What will COMCO analyze in the investigation?

    COMCO will analyze whether Beiersdorf has relative market power compared to Migros and if it is abusing this position by charging higher prices for Nivea products.

    3How did Beiersdorf respond to the allegations?

    Beiersdorf stated that it could not comprehend the allegations and expressed its willingness to cooperate with COMCO to clarify the matter.

    4What is Beiersdorf's stance on compliance with regulations?

    Beiersdorf emphasized that compliance with regulations, particularly antitrust law, is a top priority for the company.

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