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    3. >Saga's holiday bookings rise 14%; nears NatWest deal for personal banking products
    Finance

    Saga's Holiday Bookings Rise 14%; Nears NatWest Deal for Personal Banking Products

    Published by Global Banking & Finance Review®

    Posted on June 24, 2025

    1 min read

    Last updated: January 23, 2026

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    Tags:insurancepartnershipfinancial servicescustomer

    Quick Summary

    Saga sees a 14% rise in holiday bookings and is nearing a deal with NatWest for personal banking products, focusing on travel and financial services for the over-50s.

    Saga Sees 14% Increase in Holiday Bookings; Partners with NatWest for Banking

    (Reuters) -British holiday group Saga said on Tuesday it was in final negotiations with NatWest to offer a range of personal banking products, as the company's annual holiday bookings tracked ahead of last year, with booked revenue up 14%.

    Saga offers a range of travel products such as cruises, insurance and financial services particularly to the over-50s age group or midlifers.

    Recently, it has been refocusing on its core segment, travel, which is experiencing a rebound, while exploring partnerships to strengthen its insurance and money services offerings.

    "Looking ahead, we are focussed on continuing to grow our Travel and Money businesses," CEO Mike Hazell said in a statement.

    Saga's cruise and holidays segments account for 59% of its business, with money the smallest at 0.7%, according to its 2025 annual report.

    The company also said its performance in the first four months of fiscal 2025 matched expectations.

    (Reporting by Yamini Kalia in Bengaluru; Editing by Rashmi Aich)

    Key Takeaways

    • •Saga's holiday bookings increased by 14%.
    • •Saga is in final talks with NatWest for banking products.
    • •Focus remains on travel and money services.
    • •Cruises and holidays make up 59% of Saga's business.
    • •Saga's performance aligns with 2025 expectations.

    Frequently Asked Questions about Saga's holiday bookings rise 14%; nears NatWest deal for personal banking products

    1What recent development is Saga pursuing with NatWest?

    Saga is in final negotiations with NatWest to offer a range of personal banking products.

    2What percentage of Saga's business comes from cruises and holidays?

    Saga's cruise and holidays segments account for 59% of its business.

    3How has Saga's performance been in the first four months of fiscal 2025?

    The company reported that its performance in the first four months of fiscal 2025 matched expectations.

    4What demographic does Saga primarily target with its services?

    Saga offers a range of travel products and financial services particularly to the over-50s age group or midlifers.

    5What is the smallest segment of Saga's business?

    According to its 2025 annual report, the money segment is the smallest at 0.7%.

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