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Finance

Saga's holiday bookings rise 14%; nears NatWest deal for personal banking products

Published by Global Banking and Finance Review

Posted on June 24, 2025

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(Reuters) -British holiday group Saga said on Tuesday it was in final negotiations with NatWest to offer a range of personal banking products, as the company's annual holiday bookings tracked ahead of last year, with booked revenue up 14%.

Saga offers a range of travel products such as cruises, insurance and financial services particularly to the over-50s age group or midlifers.

Recently, it has been refocusing on its core segment, travel, which is experiencing a rebound, while exploring partnerships to strengthen its insurance and money services offerings.

"Looking ahead, we are focussed on continuing to grow our Travel and Money businesses," CEO Mike Hazell said in a statement.

Saga's cruise and holidays segments account for 59% of its business, with money the smallest at 0.7%, according to its 2025 annual report.

The company also said its performance in the first four months of fiscal 2025 matched expectations.

(Reporting by Yamini Kalia in Bengaluru; Editing by Rashmi Aich)