Published by Global Banking & Finance Review®
Posted on June 11, 2025
2 min readLast updated: January 23, 2026
Add as preferred source on GoogleReckitt is exclusively negotiating with Advent International to sell its Essential Home business, possibly retaining a minority stake. The sale aligns with CEO Kris Licht's strategy to strengthen brand presence.
By Amy-Jo Crowley and Andres Gonzalez
LONDON (Reuters) -Britain's Reckitt is talking exclusively to private equity firm Advent International over a sale of the consumer goods group's Essential Home business, two sources with direct knowledge of the matter told Reuters.
Reckitt could retain a minority stake in Essential Home, the sources said, adding that a deal for the business that produces Air Wick fresheners and Cillit Bang cleaners could be announced in coming weeks.
The sources cautioned that there remained a chance that no deal would be completed and asked not to be identified because the matter is private.
Reckitt and Advent declined to comment.
The sale is part of Reckitt Chief Executive Kris Licht's turnaround strategy. He is seeking to reassure shareholders concerned about the strength of its brands in North America and Europe, where consumer confidence has been dwindling.
Reuters reported last week that Reckitt was considering new options to advance the sale of Essential Home after bids fell short of the 4 billion pounds ($5.4 billion) the group had expected.
Essential Home business has struggled for several quarters, with sales falling 7% in the first quarter of this year to 482 million pounds, about 13% of quarterly group revenue.
($1 = 0.7389 pounds)
(Reporting by Amy-Jo Crowley and Andres GonzalezAdditional reporting Richa NaiduEditing by Anousha Sakoui, Matt Scuffham and David Goodman)
Reckitt is in exclusive talks with private equity firm Advent International regarding the sale of its Essential Home business.
The Essential Home business produces products like Air Wick fresheners and Cillit Bang cleaners.
The Essential Home business has struggled recently, with sales falling 7% in the first quarter of this year to 482 million pounds, which is about 13% of Reckitt's quarterly group revenue.
Reckitt had expected bids for the Essential Home business to reach around 4 billion pounds ($5.4 billion).
The sale is part of Reckitt's Chief Executive Kris Licht's turnaround strategy to reassure shareholders about the strength of its brands in North America and Europe.
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