Finance
Miu Miu's momentum powers Prada sales growth
Published by Global Banking & Finance Review®
Posted on April 30, 2025
2 min readLast updated: January 24, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on April 30, 2025
2 min readLast updated: January 24, 2026
Prada's Q1 sales rose 12.5%, driven by Miu Miu's 60% growth, outperforming peers in a challenging market.
MILAN (Reuters) -Net revenues at Italian luxury group Prada rose 12.5% at constant exchange rates in the first quarter, slightly above analysts expectations, thanks to a 60% jump in retail sales at its smaller brand Miu Miu.
The group, which this month struck a $1.38 billion deal to buy smaller rival Versace from Capri Holdings, has been outperforming most of its peers in a challenging environment for the sector.
Prada's net revenues rose to 1.34 billion euros ($1.52 billion), the group said on Wednesday, while a Visible Alpha consensus expected them to increase to 1.33 billion euros.
Retail sales at the group's main and eponymous brand Prada were flat in the first quarter.
"The group had a positive start to the year. Prada showed strong resilience, against the most challenging quarterly comparison of 2024," said Chief Executive Andrea Guerra in the statement.
"The comparison basis will ease slightly in the second half of the year but we expect the backdrop to remain complex," he added.
Retail sales - which account for roughly 90% of the group's overall revenues - rose in all geographic areas, including the Americas "despite increased volatility during the period, supported by local demand".
Earlier in April Kering's first-quarter sales showed a 14% annual decline, worse than expected by analysts, with a 25% drop at its Gucci brand. LVMH's first-quarter revenue also undershot expectations.
($1 = 0.8790 euros)
(Reporting by Elisa Anzolin, Editing by Gianluca Semeraro and Keith Weir)
The article discusses Prada's sales growth in Q1, driven by Miu Miu's significant retail sales increase.
Miu Miu's retail sales surged by 60%, significantly boosting Prada's overall sales.
Prada acquired Versace from Capri Holdings for $1.38 billion.
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