Headlines
Pandora sticks to US as CEO says demand remains strong
Published by Global Banking & Finance Review®
Posted on May 7, 2025
1 min readLast updated: January 24, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on May 7, 2025
1 min readLast updated: January 24, 2026
Pandora is expanding its US market share with strong demand, though potential tariffs could affect future plans, says CEO Alexander Lacik.
LONDON/COPENHAGEN (Reuters) -Jewellery maker Pandora has been gaining market share in the United States and plans to keep investing to win over new customers there, CEO Alexander Lacik told Reuters on Wednesday, despite the risk U.S. tariffs will dent consumer demand.
"U.S. consumer demand for the category is not super strong, but the demand for Pandora has been very strong," Lacik said in an interview, adding that if steep U.S. tariffs on many countries return, that could change.
"If that happens and the demand generally goes down in the U.S., of course we'll have to kind of rethink our plan a little bit. But at this moment in time, we're punching away because it's working," Lacik said.
(Reporting by Helen Reid in London and Isabelle Yr Carlsson in CopenhagenEditing by Tomasz Janowski)
The article discusses Pandora's strategy to expand its market share in the US amid strong demand, despite potential tariff challenges.
Pandora is gaining market share in the US with strong demand for its products, according to CEO Alexander Lacik.
Pandora may face challenges from potential US tariffs, which could impact consumer demand.
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