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Italian fashion group OTB assessing extent of price hikes in US
Published by Global Banking & Finance Review®
Posted on May 5, 2025
1 min readLast updated: January 24, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on May 5, 2025
1 min readLast updated: January 24, 2026
OTB is considering US price hikes for brands like Diesel and Jil Sander due to potential tariffs, with possible increases of 8-9% to maintain profitability.
MILAN (Reuters) -Italian fashion group OTB, which owns brands such as Diesel, Jil Sander and Maison Margiela, is assessing the extent of price increases in the United States if trade tariffs are confirmed, the group's CEO said on Monday.
European luxury goods companies, including Prada, are evaluating potential price hikes. Last month, Hermes said it would pass on the full effect of tariffs to shoppers in the United States.
"We are evaluating, brand by brand, possible actions to reduce the impact" of possible duties, OTB's Chief Executive Ubaldo Minelli said at a press conference to present the group's sustainability report.
"Simulations indicate that to balance the impact (of duties on profitability) we would have to increase prices (in the U.S.) by 8-9% for the group overall", he added, on the sidelines of the event.
OTB chairman and founder Renzo Rosso reiterated the group's intention to list when market conditions are favourable.
(Reporting by Elisa AnzolinEditing by Mark Potter)
The article discusses OTB's evaluation of potential price hikes in the US due to possible trade tariffs.
OTB may increase US prices by 8-9% to counteract the impact of tariffs on profitability.
Brands such as Diesel, Jil Sander, and Maison Margiela are part of the assessment.
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