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    Home > Headlines > UK's ITV assessing US tariffs after in line first quarter
    Headlines

    UK's ITV assessing US tariffs after in line first quarter

    Published by Global Banking & Finance Review®

    Posted on May 15, 2025

    2 min read

    Last updated: January 23, 2026

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    Tags:advertising revenuesfinancial stabilityUK economy

    Quick Summary

    ITV reports steady Q1 results, with a 1% rise in Studios revenue. The company assesses the impact of US tariffs but remains confident.

    ITV Evaluates US Tariffs Following Steady First Quarter Performance

    LONDON (Reuters) -Britain's ITV reported a first-quarter performance in line with guidance and said while it was assessing the impact of tariffs, it did not expect its television-making unit to be hit by U.S. President Donald Trump's proposed film levies.

    For the first quarter, the group, which is made up of two units, said its Studios production business reported a 1% rise in revenues, and its Media & Entertainment broadcast and streaming unit, posted total advertising revenue down 2%, as expected.

    Trump's tariffs have made the economic outlook more uncertain for most businesses with international revenues, and ITV Studios said it was continuing to assess the possibility of trade tariffs in the U.S..

    "While the macroeconomic environment is uncertain, we remain confident," chief executive Carolyn McCall said in a statement on Thursday.

    The outlook for Studios, which made "Rivals" for Disney, and whose output in the first three months of 2025 included "Run Away" for Netflix and "The Devil's Hour" for Amazon Prime Video, remains unchanged, ITV said.

    Reuters reported in January that ITV was in early-stage talks with Abu Dhabi-backed RedBird IMI to merge their respective production businesses, ITV Studios and All3media.

    (Reporting by Sarah Young; Editing by Kate Holton and James Davey)

    Key Takeaways

    • •ITV's Q1 performance aligns with expectations.
    • •Studios revenue increased by 1%.
    • •Advertising revenue fell by 2%.
    • •US tariffs create economic uncertainty.
    • •ITV in talks with RedBird IMI for a potential merger.

    Frequently Asked Questions about UK's ITV assessing US tariffs after in line first quarter

    1What was ITV's performance in the first quarter?

    ITV reported a first-quarter performance in line with guidance, with its Studios production business seeing a 1% rise in revenues.

    2How are US tariffs affecting ITV?

    ITV is assessing the impact of US tariffs but does not expect its television-making unit to be significantly affected.

    3What is the outlook for ITV Studios?

    The outlook for ITV Studios remains unchanged despite the uncertain macroeconomic environment, according to CEO Carolyn McCall.

    4What projects did ITV Studios work on recently?

    In the first three months of 2025, ITV Studios produced 'Rivals' for Disney, 'Run Away' for Netflix, and 'The Devil's Hour' for Amazon Prime Video.

    5Is ITV considering any mergers?

    Yes, ITV is in early-stage talks with Abu Dhabi-backed RedBird IMI to merge their respective production businesses, ITV Studios and All3media.

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