Finance
French competition authority to investigate Meta's online advertising practices
Published by Global Banking & Finance Review®
Posted on July 9, 2025
2 min readLast updated: January 23, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on July 9, 2025
2 min readLast updated: January 23, 2026
The French competition authority is investigating Meta for potential abuse of its dominant position in online advertising, following a complaint by Adloox.
(Clarifies paragraph 2)
PARIS (Reuters) -The French competition authority said on Wednesday it had informed Meta Platforms that the Facebook owner was accused of abusing its dominant position in the online advertising sector.
"(...) An objection has been notified to (...) Meta," the authority said in a statement, adding this investigation, likely to last several months, was ongoing and that the it does not mean the company will be found liable.
A spokesperson for the competition authority told Reuters that the procedure has been triggered by a complaint filed in October 2022 of Adloox, an advertising platform, which has since been bought by private U.S. company Scope3.
In April, French media companies, including TF1, France TV and BFM TV, said they were suing Meta over what they say are unlawful business practices.
The company will also face trial this October in Spain over a 551 million euro ($645.06 million) complaint lodged by more than 80 media companies accusing it of unfair competition in advertising.
In February online, rights campaigners filed complaints in Europe over Meta's advertising practices, while earlier on Wednesday, EU antitrust regulators fined Meta, as well as Apple for what they said were breaches of EU law.
($1 = 0.8542 euros)
(Reporting by Benoit Van Overstraeten; Editing by Aurora Ellis)
The French competition authority is investigating Meta for allegedly abusing its dominant position in the online advertising sector, following a complaint filed by Adloox in October 2022.
French media companies, including TF1, France TV, and BFM TV, are suing Meta over claims of unlawful business practices.
Meta is facing a trial in Spain this October regarding a complaint from over 80 media companies, which accuses it of unfair competition in advertising, amounting to 551 million euros.
Earlier on the same day, EU antitrust regulators fined Meta, along with Apple, for their advertising practices, indicating ongoing scrutiny of the company's operations in Europe.
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