Italy's Benetton Group trims losses in 2024 amid restructuring plan
Published by Global Banking & Finance Review®
Posted on May 9, 2025
1 min readLast updated: January 23, 2026

Published by Global Banking & Finance Review®
Posted on May 9, 2025
1 min readLast updated: January 23, 2026

Benetton Group halved its losses in 2024 through a restructuring plan focusing on cost reduction and e-commerce expansion.
MILAN (Reuters) -Italian fashion retailer Benetton more than halved its net loss to 100 million euros ($113 million) last year, its results showed on Friday, as the group reorganised its activities to relaunch the brand.
Revenues at the clothing group, which is controlled by the Benetton family's holding Edizione, dropped to 917 million euros from just over a billion in 2023.
The group, which has struggled to withstand growing competition from fast-fashion giants, has run up a long string of annual losses.
Its restructuring plan, which started last year under new Chief Executive Claudio Sforza, focuses on cost reduction and the rationalisation of its distribution and sales network, with a strengthening of e-commerce.
The company is also focusing on expanding the percentage of its goods provided by external suppliers.
Financial debt declined to 411 million euros at the end of last year from 460 million euros the year before.
($1 = 0.8879 euros)
(Reporting by Elisa Anzolin, editing by Gavin Jones)
The article discusses Benetton Group's financial performance in 2024 amid a restructuring plan.
Benetton halved its net loss to 100 million euros and reduced its financial debt to 411 million euros.
Benetton is focusing on cost reduction, rationalizing its distribution, and strengthening e-commerce.
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