Published by Global Banking & Finance Review®
Posted on June 9, 2025
2 min readLast updated: January 23, 2026
BYD appoints Gianluca Zampese as head of European commercial vehicles, aiming to expand in the light commercial vehicle market, especially in Italy.
MILAN (Reuters) -BYD has appointed Gianluca Zampese, a former Stellantis industry veteran, to a new position as head of its light commercial vehicle business in Europe, the Chinese EV giant said on Monday, as it seeks to expand in the region.
BYD also named the 56-year-old Italian, who has over 20 years of experience in Europe's light commercial vehicle industry, as its LCV country manager for Italy.
WHY IT'S IMPORTANT
The world's largest EV seller in 2024, BYD has in the past year been overhauling its European operations under its special adviser Alfredo Altavilla, including by appointing a string of high-profile managers, especially from French-Italian-American rival Stellantis.
KEY QUOTE
Zampese's appointment is aimed at "developing the brand's presence in the light commercial vehicle segment in Europe and particularly in the Italian market," BYD said in a statement.
CONTEXT
Zampese joined Fiat, now part of Stellantis, in 2005, covering different positions, especially in Europe, but also in Africa and the Middle East. After leaving Stellantis in August last year, he worked as Italy's country manager for Maxus, an LCV-focused brand owned by China's SAIC Motor.
(Reporting by Giulio PiovaccariEditing by Mark Potter)
Gianluca Zampese, a former Stellantis executive, has been appointed as the head of BYD's light commercial vehicle business in Europe.
Zampese has over 20 years of experience in Europe's light commercial vehicle industry, having worked with Fiat and Stellantis.
Zampese's appointment aims to develop BYD's brand presence in the light commercial vehicle segment in Europe, particularly in the Italian market.
BYD has been overhauling its European operations, including appointing high-profile executives and focusing on expanding its market presence.
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