AB Foods in bakery deal talks with Hovis owner
Published by Global Banking & Finance Review®
Posted on May 6, 2025
1 min readLast updated: January 24, 2026

Published by Global Banking & Finance Review®
Posted on May 6, 2025
1 min readLast updated: January 24, 2026

AB Foods is in discussions with Endless LLP, owner of Hovis, about a potential deal for its Allied Bakeries business, which has been underperforming.
(Reuters) -Associated British Foods said on Tuesday it was in talks with private equity firm Endless LLP, owner of British bakery Hovis, about a potential deal for its Allied Bakeries business.
Sky News had reported over the weekend that Associated British Foods and 135 year-old Hovis are negotiating a landmark industry deal that would attract scrutiny from competition regulators.
Primark owner AB Foods has been looking at strategic options for its loss-making Allied Bakeries business after it lost a contract with supermarket Tesco.
Lower sales and losses at Allied Bakeries - maker of Kingsmill, Allinson’s and Sunblest products - has been a drag on AB Food's performance.
Founded in 1935, its national network of bakeries and distribution depots spans the country north-south from Glasgow to London, and east-west from Stevenage to Cardiff, according to its website.
(Reporting by Yadarisa Shabong in Bengaluru; Editing by Nivedita Bhattacharjee)
The main topic is AB Foods' potential deal with Hovis owner Endless LLP for its Allied Bakeries business.
The deal is significant as it involves major players in the bakery industry and could face regulatory scrutiny.
Hovis is owned by private equity firm Endless LLP.
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