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    Home > Headlines > TUI could look to buy specialist tourist businesses in coming years
    Headlines

    TUI could look to buy specialist tourist businesses in coming years

    Published by Global Banking & Finance Review®

    Posted on February 21, 2025

    1 min read

    Last updated: January 26, 2026

    The image illustrates TUI's ambition to expand by acquiring niche tourist businesses, enhancing its global brand presence in travel and tourism.
    TUI plans to acquire specialist tourist businesses for global growth - Global Banking & Finance Review
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    Tags:customerspartnershipgrowth opportunitiesfinancial managementbusiness investment

    Quick Summary

    TUI plans to acquire niche travel companies to expand globally, focusing on Southeast Asia and Eastern Europe, while initially prioritizing cash generation and debt reduction.

    TUI Plans to Acquire Niche Travel Companies for Future Growth

    By Joanna Plucinska

    LONDON (Reuters) - Europe's largest tour operator TUI could look to buy smaller, specialist travel firms in the coming years to expand its global brand, Chief Executive Sebastian Ebel told Reuters on Friday.

    "There are a lot of great opportunities outside, of companies which have built a great business but don't have the right brand," Ebel said.

    TUI is working to broaden its global profile and partner with other airlines for its package deal passengers. Further growth could target Southeast Asia and Eastern Europe as customer demand shifts.

    Ebel added that, for the next year or two, TUI still needs to focus on generating cash and reducing debt.

    But after that, it could look to work with small specialist businesses, such as wellness programs, ski deals and others, to expand their offering and bring them into the TUI brand.

    (Reporting by Joanna Plucinska; Editing by Kirsten Donovan)

    Key Takeaways

    • •TUI plans to acquire smaller, specialist travel firms.
    • •Expansion targets include Southeast Asia and Eastern Europe.
    • •Focus remains on generating cash and reducing debt initially.
    • •Potential acquisitions include wellness and ski businesses.
    • •TUI aims to broaden its global profile and brand.

    Frequently Asked Questions about TUI could look to buy specialist tourist businesses in coming years

    1What is TUI's strategy for growth in the coming years?

    TUI plans to acquire smaller, specialist travel firms to expand its global brand, according to Chief Executive Sebastian Ebel.

    2Which regions is TUI targeting for expansion?

    TUI is looking to broaden its profile in Southeast Asia and Eastern Europe as customer demand shifts.

    3What is TUI's immediate focus before pursuing acquisitions?

    For the next year or two, TUI needs to focus on generating cash and reducing debt before considering acquisitions.

    4What types of businesses might TUI consider acquiring?

    TUI could look to work with small specialist businesses, such as wellness programs and ski deals, to enhance their offerings.

    5Who reported on TUI's acquisition plans?

    The article was reported by Joanna Plucinska for Reuters.

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