Published by Global Banking & Finance Review®
Posted on September 14, 2025
1 min readLast updated: January 21, 2026
Add as preferred source on GoogleTesla's German plant will boost production due to strong sales, despite facing competition and a significant drop in sales earlier this year.
BERLIN (Reuters) -U.S. electric carmaker Tesla plans to raise production at its German plant for the rest of the year due to strong sales, the head of the Gruenheide factory told Germany's DPA news agency on Sunday.
“We currently have very good sales figures and have therefore revised our production plans for the third and fourth quarters upwards,” André Thierig, manager of the Gruenheide plant outside Berlin, told DPA.
Germany is a tough market for Tesla due in part to stiff competition from Chinese rivals. Elon Musk's political activity may also have affected demand, say analysts.
In July, Tesla's sales volumes more than halved from a year earlier to 1,110 cars and in the January-July period, sales were down 57.8%, according to the KBA road transport agency.
Thierig said the company was seeing positive signals for all markets the factory supplies, adding that went beyond Germany.
"We supply well over 30 markets and definitely see a positive trend there,” he told DPA.
(Reporting by Madeline Chambers;Editing by Elaine Hardcastle)
Tesla plans to raise production at its German plant for the rest of the year due to strong sales.
In July, Tesla's sales volumes more than halved from a year earlier to 1,110 cars, with a 57.8% decrease in sales during the January-July period.
Germany is a tough market for Tesla due to stiff competition from Chinese rivals and potential impacts from Elon Musk's political activity.
The Gruenheide factory supplies well over 30 markets and is seeing positive trends across these regions.
André Thierig is the manager of the Gruenheide plant, and he has indicated positive signals for production and sales.
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