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    Home > Finance > Exclusive-Arm hires Amazon AI exec to boost plans to build its own chips
    Finance

    Exclusive-Arm hires Amazon AI exec to boost plans to build its own chips

    Published by Global Banking & Finance Review®

    Posted on August 19, 2025

    2 min read

    Last updated: January 22, 2026

    Exclusive-Arm hires Amazon AI exec to boost plans to build its own chips - Finance news and analysis from Global Banking & Finance Review
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    Tags:innovationtechnologyArtificial Intelligenceinvestmentfinancial services

    Quick Summary

    Arm Holdings hires Amazon AI director Rami Sinno to advance its chip development, moving beyond designs to complete systems.

    Arm Appoints Amazon AI Executive to Advance Chip Development

    By Max A. Cherney

    SAN FRANCISCO (Reuters) -Arm Holdings has hired Amazon.com artificial intelligence chip director Rami Sinno to bolster its plans to develop its own complete chips, a person familiar with the matter said on Monday.

    Sinno was responsible for helping to develop Amazon's homegrown AI chips called Trainium and Inferentia that are designed to help build and run large AI applications.

    Until now, Arm has not built its own chips. Instead, it designs the core architecture and instruction set for processors that it sells to customers. Chip designers like Apple and Nvidia use Arm technology in their chips.

    In July, Arm disclosed plans to invest a portion of its profit into building its own chips and other components. CEO Rene Haas discussed the possibility of moving beyond designs and building chiplets - smaller, function-specific versions of a chip that are stitched together - and complete systems.

    The company, which is majority-owned by the SoftBank Group, collects royalty payments on the chips its customers sell. Arm-based devices power nearly every smartphone in the world and server chips based on its intellectual property have made significant inroads in the data center market long dominated by Advanced Micro Devices and Intel.

    As part of a broad plan to increase its business, Arm has sought to expand beyond supplying crucial chip intellectual property to building its own complete designs.

    Reuters first reported on the company's plans outlined in sealed exhibits from a December trial, and its effort to hire executives from rivals in February.

    In recent years, Arm has sought to bolster its teams focused on building complete chips and systems. The company has hired Nicolas Dube, an executive from HPE with large-scale systems design experience, and Steve Halter, a chip engineer from Intel and Qualcomm, as part of the effort, the person familiar with the matter said.

    Sinno's effort at Amazon was part of the company's effort to design chips that would be cheaper and offer superior performance to Nvidia's graphics processors used for AI work.

    (Reporting by Max A. Cherney in San Francisco; Editing by Matthew Lewis)

    Key Takeaways

    • •Arm Holdings hires Amazon AI director Rami Sinno.
    • •Arm plans to develop its own complete chips.
    • •The company aims to move beyond just chip designs.
    • •Arm's chips power nearly every smartphone globally.
    • •Arm is majority-owned by SoftBank Group.

    Frequently Asked Questions about Exclusive-Arm hires Amazon AI exec to boost plans to build its own chips

    1Who has Arm hired to enhance its chip development?

    Arm has hired Rami Sinno, the artificial intelligence chip director from Amazon, to bolster its plans to develop its own complete chips.

    2What is Arm's current business model regarding chips?

    Arm designs the core architecture and instruction set for processors but has not built its own chips until now, focusing on supplying chip intellectual property.

    3What are Arm's plans for the future of chip production?

    Arm plans to invest a portion of its profit into building its own chips and other components, moving beyond just designs to creating complete chip solutions.

    4What was Rami Sinno's role at Amazon?

    At Amazon, Rami Sinno was responsible for developing the company's homegrown AI chips, Trainium and Inferentia, aimed at enhancing large AI applications.

    5How does Arm's strategy relate to competitors like Nvidia?

    Arm aims to design chips that are cheaper and offer superior performance compared to Nvidia's graphics processors, which are widely used for AI work.

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