Published by Global Banking & Finance Review®
Posted on August 4, 2025
1 min readLast updated: January 22, 2026
Add as preferred source on GoogleSpotify will increase its premium subscription prices to 11.99 euros in select markets starting September. This move aims to improve margins amid rising costs.
(Reuters) -Spotify said on Monday it would increase the monthly price of its premium individual subscription in select markets from September, as the Swedish streaming giant looks to improve margins.
The subscription price will rise to 11.99 euros ($13.86) per month from 10.99 euros in markets including South Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific region.
Over the next month, subscribers will receive an email explaining the price increase.
Shares of Spotify rose about 3% in premarket trading. They have risen about 40% so far this year.
Last month, the company forecast its quarterly profit below analysts' estimates, as higher taxes related to employee salaries outweighed music streaming demand.
($1 = 0.8650 euros)
(Reporting by Jaspreet Singh in Bengaluru; Editing by Shilpi Majumdar)
A premium subscription is a paid service that offers enhanced features or content compared to a free version, often providing ad-free experiences and exclusive access.
Market reaction refers to how investors and traders respond to news or events that can affect the value of stocks or other assets.
A subscription price is the amount charged to customers for accessing a service or product on a recurring basis, typically monthly or annually.
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