Published by Global Banking & Finance Review®
Posted on September 30, 2025
3 min readLast updated: January 21, 2026
Add as preferred source on GoogleSpotify's Daniel Ek steps down as CEO to focus on long-term strategy, appointing Gustav Soderstrom and Alex Norstrom as co-CEOs amid market expansion.
By Jaspreet Singh and Supantha Mukherjee
(Reuters) -Spotify founder-CEO Daniel Ek will step down to become executive chairman in January, the Swedish streaming company said on Tuesday as it named longtime executives Gustav Soderstrom and Alex Norstrom as co-CEOs.
The leadership change comes as Spotify expands into podcasts and audiobooks amid questions over how it will balance growth and profitability. Its shares slipped about 2.5% in premarket trading after gaining 63% this year.
As executive chairman, Ek will focus on capital allocation and long-term strategy in what the company called a European-style chairman role.
He is one of Europe's most prominent tech entrepreneurs, having built Spotify into a rare global consumer technology leader from the region.
The billionaire said he will continue to steer the company's strategy. "I will be more involved than a typical US chairman. So think of it a little bit like moving from a player to a coach," said Ek, who has been on the company's board since 2008.
Spotify remains the clear market leader with nearly 700 million monthly users and more than 100 million tracks, far ahead of Apple Music's roughly 90 million subscribers.
But it faces competition from YouTube Music's vast video-integrated catalog and Amazon Music's Prime-linked offerings, which give rivals distinct advantages in certain markets.
Despite Spotify's dominance, pressure on profit margins have persisted as artists push for higher payouts and the ad-supported tier expands.
"Naturally, there will be some disruption given the change and the significant achievements under Ek's stewardship, which have been remarkable," said PP Foresight analyst Paolo Pescatore.
Global revenue from recorded music rose 4.8% to $29.6 billion in 2024. Streaming exceeded $20 billion for the first time and subscription streaming accounted for more than half of it, according to IFPI's Global Music Report.
FROM STARTUP TO GIANT
Founded in 2006, Stockholm-based Spotify helped transform a music industry that had been shrinking for years due to piracy and falling CD sales. Its U.S. debut in 2011 came as industry revenue had slumped.
Still, the company reported its first annual profit only in 2024, after a slew of price increases and cost-cutting efforts.
Billionaire Ek is often cited as a champion of Europe's ability to produce companies that can compete with U.S. and Asian tech giants.
Soderstrom, currently chief product and technology officer, oversees global tech strategy and product development, while Norstrom, as chief business officer, manages subscriber and advertising businesses along with music, podcast and audiobook operations.
They will report to Ek who also serves on the board. The three executives have worked together for a decade and a half.
"Norstrom is deeply interested in knowledge about product, and I'm very interested in business," Soderstrom said. "So we run this as a single team.
Several high-profile firms such as Oracle and Netflix have adopted a co-CEO model to better manage their operations as they become more complex and globally diversified.
(Reporting by Jaspreet Singh and Akash Sriram in Bengaluru and Supantha Mukherjee in Stockholm; Editing by Arun Koyyur)
Daniel Ek will step down as CEO to become the executive chairman in January, focusing on capital allocation and long-term strategy.
Spotify faces competition from YouTube Music and Amazon Music, along with pressure on profit margins as artists demand higher payouts.
Spotify reported its first annual profit in 2024, following price increases and cost-cutting measures.
Spotify has nearly 700 million monthly users, significantly outpacing competitors like Apple Music.
Gustav Soderstrom and Ale Norstrom, both longtime executives, will report to Ek as they manage Spotify's global tech strategy and business operations.
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