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Soccer-Liverpool sign multi-year deal with Adidas to replace Nike
Published by Global Banking & Finance Review®
Posted on March 10, 2025
1 min readLast updated: January 24, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on March 10, 2025
1 min readLast updated: January 24, 2026
Liverpool FC signs a multi-year kit deal with Adidas, replacing Nike from 2025. The agreement is reportedly worth over £60 million annually.
LIVERPOOL, England (Reuters) - Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year agreement worth more than 60 million pounds ($77.36 million) per year.
The club have worn Adidas twice before, from 1985 to 1996 and from 2006 to 2012.
"Everyone at the club is incredibly excited to welcome adidas back into the LFC family," Liverpool Chief Executive Billy Hogan said in a statement on Monday.
"We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn't be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance."
Nike has been Liverpool's kit supplier for the past five seasons.
The partnership will begin from August 1, 2025.
($1 = 0.7756 pounds)
(Reporting by Lori Ewing; Editing by Sharon Singleton)
The partnership will begin from August 1, 2025.
The club have worn Adidas twice before, from 1985 to 1996 and from 2006 to 2012.
Liverpool Chief Executive Billy Hogan expressed excitement about welcoming Adidas back into the LFC family.
Nike has been Liverpool's kit supplier for the past five seasons.
Liverpool and Adidas share an ambition of success and have enjoyed fantastic success together in the past.
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