Published by Global Banking & Finance Review®
Posted on February 12, 2025
3 min readLast updated: January 26, 2026
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Trump's tariff threats prompt global companies to warn of price hikes. Siemens and Ahold Delhaize foresee increased costs, while the EU plans a response.
By Christoph Steitz, Alban Kacher and Helen Reid
FRANKFURT/GDANSK/LONDON (Reuters) -Supermarket group Ahold Delhaize and Siemens Energy said on Wednesday U.S. import tariffs will lead to higher prices as they pass on the costs, while speciality steelmaker voestalpine urged Brussels to retaliate for duties threatened by Donald Trump.
Executives around the world are scrambling to offset the cost of the U.S. president's move to impose 25% tariffs on aluminium and steel and keep up with changing U.S. trade policies that threaten to upend industries from autos to consumer goods to energy.
On Wednesday, Trump's trade advisers were finalising plans for the reciprocal tariffs the U.S. president has vowed to impose on every country that charges duties on U.S. imports, ratcheting up fears of a widening global trade war.
Trade ministers of the 27-country European Union were preparing to meet later by videoconference to determine their response after European Commission President Ursula von der Leyen said moves against the bloc "will not go unanswered".
Siemens Energy expects to take a hit from tariffs with its network in Mexico the most exposed to extra charges on power equipment supplies.
CEO Christian Bruch said he could not quantify the impact, but that price increases would be passed on to customers, echoing comments from other executives in recent weeks.
Trump's trade policy has dominated conference calls with media and investors during the fourth-quarter earnings season.
Supermarket group Ahold Delhaize expects U.S. tariffs on Mexico and Canada to lead to price increases for food and vegetables as well as paper products, group CEO Frans Muller told Reuters.
The company which runs U.S. chains including Food Lion, Stop & Shop, and Hannaford, is considering sourcing more products from the West Coast and states such as Florida, should Mexican products become less competitive, Muller added.
"If there would be tariffs on Mexican fruit and vegetables or Canadian paper products, then we will have an inflationary effect in those categories," Muller said in an interview.
European shares extended gains to hit a record high on Wednesday, showing some resilience to the uncertain global trade backdrop.[.EU]
Barclays' European equity strategists said on Wednesday the tariff threats are for now looking more like a negotiation tool, although there is still some risk for stocks exposed to tariffs and foreign exchange, such as autos and consumer staples.
"Both could therefore see some relief if tariffs aren't as bad as feared," they said.
The bank's back-of-the-envelope calculations suggest European companies could take a 5-10% hit to earnings from 10% tariffs in a "worst-case" scenario.
RETALIATION
Steelmakers in Europe are worried about a potential fresh flood of cheap steel into the EU as happened in 2018 under the first Trump presidency.
Austrian speciality steelmaker voestalpine called on the European Union to take immediate countermeasures and start negotiations with the U.S. regarding tariffs.
French steelmaker Aperam on Tuesday called on Brussels to intervene to curb imports if U.S. duties on all steel and aluminium imports prompt companies to ship more to the European Union instead.
Chairman of Taiwan's Foxconn said the world's largest contract electronics manufacturer and Apple's AAPL.O main iPhone maker can adjust its production around new U.S. tariffs.
(Reporting by Christoph Steitz in Frankfurt, Tom Kaeckenhoff in Duesseldorf, Kirsti Knolle in Berlin, Hugo Lhomedet, Alban Kacher and Marleen Kaesebier in Gdansk and Helen Reid in London;Writing by Josephine Mason and Sharon Singleton)
The article discusses the impact of Trump's tariff threats on global trade and companies' responses.
Companies like Siemens Energy and Ahold Delhaize are planning to pass on increased costs to consumers.
The EU is preparing to retaliate against US tariffs and is considering negotiations.
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