Published by Global Banking & Finance Review®
Posted on October 8, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleRyanair plans to recover a 7% fare decline by 2024, with strong traffic and pricing strategies, despite economic challenges in Britain and France.
By Corina Pons
MADRID (Reuters) -Irish budget airline Ryanair believes it is on track to recover its 7% fare decline from 2024 this financial year, Chief Executive Michael O'Leary told Reuters in Madrid on Wednesday.
"The traffic is ahead of target ... Fares look like they will rise by 7% for the full year," O'Leary said, adding this summer's fares were "pretty much" at levels recorded in the summer of 2023.
The CEO said full-year results would, however, depend heavily on pricing in the company's third quarter - which includes the Christmas season - and in the fourth quarter, for which it currently had "very little visibility".
He added that economic weakness in Britain and France was leading to price sensitivity, prompting consumers in those countries to trade down to Ryanair from flag carriers like British Airways or Air France.
"At the moment there seems to be less demand for trans-Atlantic travel to America - I think (U.S. President Donald) Trump has kind of alienated people - and more people are holidaying around the Mediterranean and Europe, and that has been very good for Ryanair's business," O'Leary said.
(Reporting by Corina Pons; Writing by David Latona; Editing by Kirsten Donovan)
Fare recovery refers to the process by which an airline aims to regain lost revenue from ticket sales, typically after a decline in prices due to market conditions.
Seasonal demand insights involve analyzing consumer behavior and travel patterns during specific times of the year to optimize pricing and capacity for airlines.
Price sensitivity is the degree to which consumers alter their purchasing behavior in response to changes in price, often influenced by economic conditions.
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