Published by Global Banking & Finance Review®
Posted on March 6, 2025
2 min readLast updated: January 25, 2026
Reckitt Benckiser missed Q4 sales forecasts due to a late flu season, but lower costs helped shares rebound. Emerging markets drive growth.
By Richa Naidu
LONDON (Reuters) -Britain's Reckitt Benckiser, the maker of Strepsils throat lozenges and Dettol cleaning products, missed expectations for fourth-quarter like-for-like net sales as a late flu and cold season dented demand for its over-the-counter medicines.
The firm's shares, however, rebounded after an initial slide, rising as much as 3.5% as it reported lower fixed costs, which analysts said had come through faster than expected.
Reckitt, whose products include Nurofen tablets, cold remedy Lemsip and Durex condoms, forecast full-year like-for-like net sales growth of 2% to 4%, and that it has so far this year seen a boost from sales in emerging markets India and China.
The firm expects low-single digit sales growth in North America in the first quarter of the year, however, as U.S. pharmacies stock fewer products.
"Pharmacies in the U.S. are under some pressure in terms of having less traffic," CEO Kris Licht told Reuters in an interview. "Other retailers, large retailers that we work with, are doing quite well."
Reckitt has had a mixed year, with its stock falling sharply early on in 2024 over an internal investigation into its Middle Eastern business and its involvement in litigation surrounding an infant nutrition product made by its U.S.-based Mead Johnson business.
A lawsuit had accused the company of failing to warn of the medical risks of some premature baby formulas, but a jury found in November Mead Johnson was not responsible for a young boy's debilitating intestinal disease.
The company said in July it was considering options for the nutrition business and that it would offload a portfolio of homecare brands by the end of 2025, planning to refocus on healthcare and hygiene.
Reckitt's fourth-quarter like-for-like net sales rose 4.6%, behind the 5.3% growth analysts had expected in a company-supplied poll.
The company said sales from its hygiene business rose 5.5%, beating analysts' estimates of 4.1% growth.
However, Reckitt sold fewer of its seasonal cold products during the quarter, and sales in its health unit rose only 2.4%. Analysts had expected growth of 6.9%.
For the full year to December 31, Reckitt's operating profit rose 3% to 3.48 billion pounds ($4.49 billion).
($1 = 0.7753 pounds)
(Reporting by Richa Naidu; Editing by David Goodman, Jan Harvey and Tomasz Janowski)
The article discusses Reckitt Benckiser's missed sales forecast due to a late flu season and how lower costs impacted their financial performance.
Emerging markets like India and China provided a sales boost, contributing positively to Reckitt's overall performance.
Reckitt expects low-single digit sales growth in North America as U.S. pharmacies stock fewer products.
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