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    Home > Finance > Puma appoints former Adidas' CIO Andreas Hubert as COO
    Finance

    Puma appoints former Adidas' CIO Andreas Hubert as COO

    Published by Global Banking and Finance Review

    Posted on July 31, 2025

    1 min read

    Last updated: January 22, 2026

    Puma appoints former Adidas' CIO Andreas Hubert as COO - Finance news and analysis from Global Banking & Finance Review
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    Tags:Appointmentmanagementfinancial servicescorporate governancebusiness strategy

    Quick Summary

    Puma appoints Andreas Hubert, former Adidas CIO, as COO to oversee global sourcing, expanding its management board.

    Table of Contents

    • Puma's Executive Leadership Changes
    • Role of Andreas Hubert
    • Background of Arthur Hoeld

    Puma appoints former Adidas' CIO Andreas Hubert as COO

    Puma's Executive Leadership Changes

    (Reuters) -Puma said on Thursday that it had appointed Adidas' former chief information officer, Andreas Hubert, as chief operating officer from September 1, expanding its management board to five members.

    Role of Andreas Hubert

    Hubert will be in charge of Puma's global sourcing operations, the company said, as it shifts responsibilities that were previously divided between its chief product officer, CFO and CEO roles to the new position.

    Background of Arthur Hoeld

    Puma's chief, Arthur Hoeld, was also a former top executive at Adidas before joining the struggling sportswear brand as CEO.

    (Reporting by Linda Pasquini, Editing by Miranda Murray)

    Key Takeaways

    • •Puma appoints Andreas Hubert as COO.
    • •Hubert was formerly Adidas' CIO.
    • •Puma expands its management board to five members.
    • •Hubert will oversee global sourcing operations.
    • •Arthur Hoeld, Puma's CEO, also has Adidas background.

    Frequently Asked Questions about Puma appoints former Adidas' CIO Andreas Hubert as COO

    1Who has been appointed as Puma's new COO?

    Puma has appointed Andreas Hubert, the former chief information officer of Adidas, as its new chief operating officer starting September 1.

    2What will Andreas Hubert be responsible for at Puma?

    Andreas Hubert will oversee Puma's global sourcing operations, taking on responsibilities that were previously shared among the chief product officer, CFO, and CEO.

    3What is the background of Puma's CEO Arthur Hoeld?

    Arthur Hoeld, Puma's CEO, was also a top executive at Adidas before joining Puma, which has been struggling in the sportswear market.

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