Published by Global Banking and Finance Review
Posted on September 9, 2025
1 min readLast updated: January 22, 2026
Artemis, led by Pinault, considers its 29% Puma stake non-strategic and is exploring options, including a potential sale.
PARIS (Reuters) -Francois-Henri Pinault, chairman of the privately-owned holding company Artemis that controls Gucci-owner Kering, said on Tuesday that Artemis' 29% stake in sportswear maker Puma was "not strategic."
Asked about reports that the holding company was sounding out buyers for its $1 billion puma stake, Pinault said at an extraordinary shareholders meeting: "We retain all options regarding this asset."
(Reporting by Tassilo Hummel and Mimosa Spencer; Writing by GV De Clercq; Editing by Makini Brice)
Pinault stated that Artemis retains all options regarding its 29% stake in Puma, indicating flexibility in their investment strategy.
There were reports suggesting that Artemis was sounding out buyers for its $1 billion stake, but Pinault clarified that all options remain open.
The Puma stake represents a significant investment for Artemis, and the chairman's comments suggest that they are considering various strategic options moving forward.
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