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    1. Home
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    3. >Advertising slump hits Germany's ProSiebenSat.1 with revenue decline
    Finance

    Advertising Slump Hits Germany's ProSiebenSat.1 With Revenue Decline

    Published by Global Banking & Finance Review®

    Posted on July 31, 2025

    1 min read

    Last updated: January 22, 2026

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    Tags:advertising revenuesfinancial crisiscorporate profitsfinancial management

    Quick Summary

    ProSiebenSat.1's revenue fell 7% due to weak ad sales and Verivox sale. Adjusted EBITDA dropped 39.7%, but exceeded expectations.

    ProSiebenSat.1 Faces Revenue Decline Amid Advertising Challenges

    -German broadcasting and media group ProSiebenSat.1 announced a bigger-than-expected drop in quarterly revenue on Thursday, dampened by weak advertising sales and the impact of the sale of comparison website Verivox.

    The group's revenue decreased 7% year-on-year to 840 million euros ($959 million) in the quarter ended June 30 from 907 million euros in the year-ago quarter.

    Analysts in a poll provided by LSEG had expected second-quarter revenue of 855 million euros.

    The group also specified its guidance for the full year and said it now expected an adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) below the midpoint of its target range of between 470 and 570 million euros.

    It confirmed its revenue guidance range of between 3.7 and 4 billion euros.

    In the second quarter, adjusted EBITDA fell 39.7% year-on-year to 55 million euros, remaining above analysts' expectations of 52 million euros in a poll provided by LSEG.

    (Reporting by Bernadette Hogg; Editing by Lincoln Feast and Janane Venkatraman)

    Key Takeaways

    • •ProSiebenSat.1 reports a 7% revenue decline.
    • •Weak advertising sales impact financial results.
    • •Sale of Verivox contributes to revenue drop.
    • •Adjusted EBITDA falls 39.7% year-on-year.
    • •Revenue guidance confirmed between 3.7 and 4 billion euros.

    Frequently Asked Questions about Advertising slump hits Germany's ProSiebenSat.1 with revenue decline

    1What was the revenue decline percentage for ProSiebenSat.1?

    ProSiebenSat.1's revenue decreased by 7% year-on-year to 840 million euros.

    2How did the adjusted EBITDA perform in the second quarter?

    In the second quarter, adjusted EBITDA fell 39.7% year-on-year to 55 million euros.

    3
    What is ProSiebenSat.1's revenue guidance for the full year?

    ProSiebenSat.1 confirmed its revenue guidance range of between 3.7 and 4 billion euros.

    4What were analysts' expectations for ProSiebenSat.1's revenue?

    Analysts had expected second-quarter revenue of 855 million euros according to a poll provided by LSEG.

    5What factors contributed to ProSiebenSat.1's revenue decline?

    The revenue decline was dampened by weak advertising sales and the impact of the sale of comparison services.

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