PostNL unveils 2028 strategy, splits parcels into e-commerce, platforms
Published by Global Banking & Finance Review®
Posted on September 17, 2025
1 min readLast updated: January 21, 2026

Published by Global Banking & Finance Review®
Posted on September 17, 2025
1 min readLast updated: January 21, 2026

PostNL's 2028 strategy includes splitting parcels into e-commerce and platforms, with a focus on tech investment and revenue growth.
(Reuters) - PostNL unveiled its new strategy on Wednesday during its Capital Markets Day, announcing that its current Parcels segment will be divided into E-commerce and Platforms from January 1, 2026, as part of its efforts to foster sustainable growth and innovation.
The company plans to invest around 150 million euros ($177.86 million) annually from 2026 to enhance its tech and data capabilities, expand its out-of-home network, and split the parcels segment for more effective management and international growth, it said.
"By investing in smart automation, digital capabilities, and network optimization at E-commerce and Platforms, we are building a resilient foundation for long-term value creation," Chief Financial Officer Linde Jansen said.
The Dutch postal operator aims for revenue exceeding 4 billion euros and a normalized earnings before interest and taxes of more than 175 million euros ($207.52 million) by 2028.
"We are focused on disciplined execution, margin improvement, and capital efficiency," Jansen added.
($1 = 0.8434 euros)
(Reporting by Olivier Cherfan in Gdansk; Editing by Tom Hogue and Christian SchmollinGer)
E-commerce refers to the buying and selling of goods and services over the internet. It includes online retail, electronic payments, and internet banking.
Technology investment involves allocating resources to develop or acquire new technologies that enhance business operations, improve efficiency, and drive innovation.
A revenue target is a specific financial goal set by a company to achieve a certain amount of income within a defined period.
Sustainability in business refers to operating in a way that meets current needs without compromising the ability of future generations to meet theirs, often focusing on environmental and social impacts.
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